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I deal in the situation where only a keyword pair makes sense.
ie blue widget, green widgets, yellow widgets
I try to achive a keyword density between 5 - 10% for each of blue, green and yellow widgets, however the single keyword widget nows have a keyword density of 30%
Im not interested in people searching for the single word widget, because it is to general, as I dont sell rought, smouth, black, white, bouncy or other types of widgets. Therefore I don't care
if i get a poor ranking on the single word widget.
But will the search engine penalize my entire page for two high of a keyword density on the word widget, thus blowing away my ranking for the two word combinations I am interested in ranking high on.