Forum Moderators: open
-review your copy look for words that are used repeatedly.
-keep initial list in lower case (will help in sorting through it)
-consider combinations (users are searching on 2-3 word phrases, this will also be less hyper competitive then single words)
-review your logs to see what words people are already using.
-did they use singular or plural? misspellings? acronyms?
-look up related searches in AV, hotbot, yahoo for what keywords are recommended for the ones you already know.
-use the google adwords suggestion tool, the overture suggestion tool, and the espotting suggestion tool.
-review your new list and strip out stop words (the, a, and, or, web, internet)
-your keywords phrases should match to the architecture of your site.
hope that helps!
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So should I select the repeated one like download,freeware and so on?
[edited by: Woz at 1:10 pm (utc) on June 29, 2003]
[edit reason] no specifics please. [/edit]
Ok, but the maximum repeated keyword(midi freeware download)for about one week is 4 times, I do not think its usefull!
One search that turns up 4 times a week may not seem worth bothering with. But add up hundreds or thousands of the low frequency searches and you can develop some significant traffic from them.
This is especially important when you are in a very competitive market where ranking high for the "top" keywords is difficult.
Nibbling around the edges may not be where you'd like to be in the end, but it can be very productive. And it is certainly worth doing.
I would like to reinforce the point that ken_b made: lots of secondary keywords (or keyphrases) do add up. Most of my total traffic does not come from the targetted keywords, it comes from a huge number of minor phrases that add up.
