WordTracker or keyword guessing?

Do you use WordTracker or "guess" keywoards?

[antirack]

I am usually guessing my own keywords as I know our niche. I also look at our referrers from Google and other search engines.

I know that I could subscribe to WordTracker, but since the only use I have for it would be to optimize the Google AdWords, I wanted to ask here first...

I could just subscribe for a month and play around next weekend.

What are you doing? Making up the keywords on your own, based on your products or rather using WordTracker or other tools?

Thanks!

[Shak]

Our research is based on the following:

Looking in Logs
Using Overture inventory tool (UK and USA)
Espotting inventory tool

also Wordtracker has a free trial I am sure of it.

Shak

[eWhisper]

We use a combination of logs, wordtracker, overture, and espotting tools.

The problem with Overture tools is that they really lump some terms together with their keyword matching, and some of the terms they say are big numbers, or small numbers really aren't.

I've found wordtracker to be very useful for optimizing sites and google adwords. You can get it for one day at less than $7, and they do have a 30 day money back guarantee if you're not satisfied.

I think it's definately worth looking around it to see if it's useful for you.

[antirack]

Thanks a lot for your help. I will go with a trial.

If you look at your logs and you use the keywords from there, how can you make a difference from buyers who where there before, and new ones coming through the adwords?

I mean do you include a factor, or do you just look at the result at the end?

I am in my first couple of weeks of doing adwords the organized way, so I hope I can soon find time to write down all the factors and put everything into an excel sheet, in order to clearly track and modify important key factors.

[minnapple]

If you use wordtracker you should devaluate most phrases that have The First World of the Keyword String Capitalized.
I have a realiable database that shows the exact keyword phrases that buyers use before purchasing and few Cap the first letter of the word.
Minnapple

[eWhisper]

I often make specific landing pages for ppc/ad campaigns, and then I can access those logs to see how successful the campaigns were, and seperate out ppc traffic (the campaign pages) from regular traffic in the logs.