Small photography business

Keyword suggestions gratefully received

[SinclairUser]

I am doing some work for a small photographic business in the UK. I have a core set of keywords which will work okay for him. The trouble is - no many people are searching in the UK for photographic businesses.

Does anyone out there have experience with this sort of problem and have any ideas about off-beat keywords that might just boost his business.

P.S. I have used overture and wordtracker to get the core keywords - I am looking for inspiration really.

[le_gber]

Hi SinclairUser,

what about:
kwd : overture search in April

wedding photography :2000
wedding photographer : 1781
wedding album : 1596

photo album : 2707

portrait : 1642
portrait photography : 693

What kind of picture do they take? Do they provide frames etc ...

Leo

[hcstudios]

If you're really stuck for a starting point, go to the bookstore and pick up a general photography book and open it up to the index -- ta-da! A whole long list of potential terms. Write down those that look applicable (noting any spelling or variations), then pick up the next book and see what other terms it has. Soon you'll have a huge list of ideas, and can then go to the computer and type in those phrases and see what appears in the results.

There's also a giant reference book that librarians use that shows how things are classified for libraries and it's great because it shows what sub-categories are under major categories (i.e. books on b&w photography under photography techniques, for example). I can't remember what the book is called but if you ask a librarian they should know what I'm talking about. It's wonderful because it's based on years and years of librarians figuring out where to shelve things so that folks can find them.

Professional book indexers are a great resource, as are librarians, but if you don't know any (or are living in a city with budget cuts so bad the librarians are grumpy) then a book index is the next best thing.

(This tip gleefully provided by someone who earned college $$s working in the library "stacks" and who spent several years indexing books.)

[pixels]

Look at the places like [creative.gettyimages.com...]
You will never be short of keywords :D

Pixels

[martinibuster]

hcstudios
Excellent suggestions!

I would assume that the photography market is pretty competetive- I hope that you've made it clear to the client- no need to back yourself against a wall.

I heard a statistic a couple weeks ago that the average search term queried (in Overture I believe) was 2.5 words in length.

[SinclairUser]

Thank you all for the comments, hints, suggestions. They have given me much food for thought. I know its going to be a struggle to get him a good listing - however - I thinks he knows that too.

TY, Chris.

[SinclairUser]

Thank you all for the comments, hints, suggestions. They have given me much food for thought. I know its going to be a struggle to get him a good listing - however - I thinks he knows that too.

TY, Chris.

[ukgimp]

>There's also a giant reference book that librarians use
>that shows how things are classified for libraries

www.oclc.org/dewey/index.htm

[defanjos]

You probably know this already, but here it goes

Make sure to target localized searches, for example, if he is a London based photographer:

london photograpers
london photography
london wedding photographers
london children photographers
etc... you get the idea

Do the same for surrounding cities and areas