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Is there a reason to use tools like WordTracker and Keyword Discovery anymore?
When I use my company name to search for keywords using Google Keyword Tool I get as a result my company name. When I searched using my competitor's name I get 300 great keywords. They are certainly a larger company than I am but is that the only reason?
...the previous version of the Keyword Tool provides search statistics based on Google.com search traffic AND traffic from search partners, while the updated version of the Keyword Tool provides search statistics based on Google.com traffic only.