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The usual copy of each of my pages is about 250 words. How many keyword pharses should each of this pages aim too? Right now I got 3 or 4 for each one. Widget, red widgets, blue widgets. Is this ok?
How many pages should be dedicated to each of the keyword pharses? I mean, for my main keyword pharse I could have redwidget-1.htm, redwidget-2.htm, redwidget-3.htm, before I go into blue widgets.
At last, what´s the higuest density for a certain keyword I could habe without being penalized?
How many keyword pharses should each of this pages aim too?Generally, you want to go after one KW phrase per page.
How many pages should be dedicated to each of the keyword pharses?This depends on how competitive the phrase is. If you're not ranking high with just the one page, then you want to create more pages to support this phrase and link them together. Sort of like building a mini theme [searchengineworld.com] around each phrase.
At last, what´s the higuest density for a certain keyword I could habe without being penalized?You won't be penalized for your KW density. Vary your uses of the KWs throughout your copy and make sure it still reads well for the user. The general concensus seems to be 5-15%, though. Good luck.