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I’m doing a bit of keyword research here. I know there are paid services for this, but since I don’t do it that often I prefer to use the free services.
I want to find out how much certain keywords are used on all search engines accumulated. For this purpose I usually use Overture. Overture has a free service called a Keyword Selector Tool. The tool tells me how often a certain keyword is used on Overture. That is very interesting data, but I want to know how often the keywords are used on all search engines accumulated.
Let’s take an example:
The word “widget” was used 104,224 times on Overture during May 2005. The questions is how much should I multiply the 104,224 with in order to get the number of times that “widget” is used on all search engines.
In order to answer this we need to know something about Overture’s market share. I’m looking forward to hearing your comments. What factor should I multiply the number from Overture with?
Thanks.
[edited by: mona at 9:08 pm (utc) on July 8, 2005]
[edit reason] Exemplified [/edit]
A good part of which is webmasters, SEOs and merchants checking their keywords. :)
Use the Overture figures as a relative indicator, showing which keywords and terms are used/searched/researched more or less in relation to each other. If a good part of the market share is webmasters pumping up the numbers for certain searches, then you can figure that it may just be that those terms are highly competitive.
Depending on your skill and experience level, it may be wise to go after the low-hanging fruit first, and then work your way up to more competitive terms.
