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We are trying to optimise a site for an extremely competitive 2 word keyphrase.
My question is would we be better of targeting a 3 word phrase like 'Keyword1 Keyword2 courses'?
I realise it would be easier to rank for the 3 word keyphrase however if we target to 2 word phrase would that also help our ranking for the less competitive 3 word phrase.
thanks,