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It wasn't a large amount of traffic but obviously people were looking for it.
So I checked Overture and the keyword tool said no one looked for "manufacturer name widgets"
Then I checked Google Adwords Tools and it pretty much indicated no one searched for "manufacturer name widgets"
This led me to the question of How accurate are these tools?
And what are the alternatives to them?
1) Use the results as a guideline. Always assume a given search could be higher or lower than the numbers say.
2) Consider them one tool in your keyword research. Look at what your competitors are optimizing for, use your imagination, and study your log files.