Do you think there is a future in mispelled keywords?

[anthonyon]

I'm wondering has anyone experienced with advertising using misspelled keywords. If so, what was your outcome? Good/Bad.

Otherwise, do you think misspelled keyword advertising is worth it?

[Shak]

day by day the value of miss-spelt words is being reduced, this is natural as the engines match as much as possible to correct spellings and high cost ppc words.

still worth doing though (imo)

Shak

[Robsp]

It certainly works for us. Especially difficult brand names can pick up some very usefull traffic this way.

[Marcia]

>>still worth doing though (imo)

Agreed with that. Not ads it's been organic search, but I've picked up some bits of traffic just from my own typos that I didn't catch.

[fredw2005]

The spelling correction features of SE really put a damper on this technique, so it's not a cash cow, but you might be able to get some bits here and there.