Relevance Weight

How do SE's weight on-page factors?

[JamieBear]

Hi, back in Nov. 2002 - Feb 2003, there was a thread affectionately called "Brett's List", in which there was lots of great feedback on how SE's weight on-page factors for SERP positioning.

There wasn't a single conclusion, but there was basically a general consensus on the point system below.

Relevance Weight
-----------------
title: 10 points (reduced if kw density low)
domain name: 7 points
subdomain: 5 points
directory name: 4 points
file Name: 3 points
large h1-h2 headings: 5 points
first sentence of first paragraph 5 points
proximity (multi kws): 4
beginning of a sentence 1.5 points
bold or italic text: 1 points
usage in text: 1 point
title attribute: 1 point
alt tag: .5 point
meta description: 0.5 points
meta keywords: 0.05 point

Almost 2 years have passed... may I ask your opinion whether the weighting generally looks the same? If changes, what might they be? Thanks very much!

[ogletree]

Things have changed since then. I would say that as far as Google is concerned domain name, sub domain, directory name, and file name have much less value. I really would not use a system like that. I would just make a list of things to put on every page to get the most value.

First off you create you decide what your term is going to be. Then use that term in:

- Title
- meta description
- meta keywords
- file Name
- H1 and H2 tags
- Make sure word is in first sentence at least twice. Play with it so that when it ranks you get a good snippet.
- Repeat the word as much as you can but make sure the copy still reads right and converts.
- Use the kw in <b> <i> <u>
- Now what I do is make links on the bottom of the page the more the better that link out to pages on your site that have the same core kw. Just one after the other with some separator like a coma or hyphen or pipe.

(this is not in order of importance Just do them all they work together.)

- do the same thing on all the pages you just linked to. Don't link a page to itself.

If you have 15 links out you have 15 links back in. That way you get kw density on page and anchor text link back and you have a theme going. You can auto generate these pages or hand write each one.