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9:47 pm on Jun 1, 2011 (gmt 0)

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what is it called when parts of a page download on scroll
i.e. they are not downloaded until the page is scrolled down that far. Usually its images.
9:53 pm on June 1, 2011 (gmt 0)

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I usually see it referred to as infinite scrolling

There is an example and some samples here:
www.infinite-scroll.com

Infinite scroll has been called autopagerize, unpaginate, endless pages. But essentially it is pre-fetching content from a subsequent page and adding it directly to the userís current page.
11:40 pm on June 1, 2011 (gmt 0)

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This seems to becoming quite a common feature on major sites these days. I guess the main purpose is to reduce download speed.
12:17 am on June 2, 2011 (gmt 0)

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From a user's perspective it is one less thing you have to click on.

Instead of clicking -> Next <- Previous or page# you simple scroll up or down.

With the influx of touch devices "less clicking" is becoming a prevailing design mantra.
12:31 am on June 2, 2011 (gmt 0)

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Is the content still in the source for the search engines to see?
1:06 am on June 2, 2011 (gmt 0)

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I don't think so but there must be tricks to have it indexable.
9:06 am on June 2, 2011 (gmt 0)

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>>I guess the main purpose is to reduce download speed.

And to keep users longer on the site. Every click causes some users to abandon a page. With infinite scrolling, the content is always "already there" to look at. No waiting after a click.
 

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