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Doing a bit of reading I noticed that some people were talking about putting an anchor tag in too.
What do I do, just put a load of anchor tags at the bottom to all the content that will be loaded via jquery, with no anchor text or something. So that the anchor tags are there for the spider bot but not for the user.
not a good idea
You should generally produce the same thing for both the users and the search engines.
Hope that helps
then you can have all the text for the limited number of products on the page and still show/hide with js if you wish.