Forum Moderators: open
Can anyone point me to some code that allows to either
1. Popup a survey to users who close their browser or leave site, or
2. When closing browser or leave site, they are asked "Can we ask you one question?". If yes, send to survey page, if no just let them leave
3. Any solution that lets me ask leaving users why they are doing so
Conversion rates in the gutter and we can figure out why. They go to the payment page, then leave.
Any advice greatly appreciated.
If they get as far as the payment page, then its either functionality, security worries, or shipping - assuming they already knew the price.
I don't know if I agree. :-D But if this is the case, perhaps we could have more elaboration.
We are faced with this same puzzle on my wife's site. Secure server. Many "help" links. The shipping is calculated to the bare minumum based on the weight of the order. When I review the cancelled orders by duplicating them in tests, everything is in order. The feedback from successful orders is the same, "smooth navigation, no problems."
Another important point, the final order page should NOT be dependent on Javascript, Flash, or other DHTML to function.
So I apply a little of my own "shopping" psychology to this puzzle and have some possible ideas. What I do sometimes is open several windows, compare prices of various sites, and get up to the payment page before committing. If site A has item A at a lower price but site B has ALL of the items I look for, I will buy from site B even if item A is more expensive.
This is just one of the may details of what compels people to buy, or not. My wife's biz is a "womens' " market, as we know there's no predicting what women like sometimes, or what compels them to take this item over that. I have also considered an exit survey but consulted myself - I hate them, ignore them, and so will my customers.
But if you want to pursue an exit survey, it would most likely be triggered by onUnload:
<body onUnload="someFunction();">
Where someFunction opens a new window and outputs the URL of your survey.
It's a catch 22, if they're already leaving it would only serve to annoy them further.
What I do sometimes is open several windows, compare prices of various sites, and get up to the payment page before committing.
Same here - I might not even be wanting to buy from anyone at the current time - I would have thought this was fairly common practice? At least for 'dithering' buyers, such as myself. Alas, going to checkout seems to be the only way to get the final prices on some sites. With some, shipping costs are not made obvious until the end.
I would have said that I go to the 'payment page' more times than I actually buy - there may not be anything wrong with the sites I decline, simply buyers choice.
An exit survey... certainly some would not answer and some could be put off!? Would you get the answers you were after?!
