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- check to make sure you don't have any extra or missing characters (e.g. ff0000 or #ff00000)
- check to make sure, if it is a quoted value, that you have a closing quote (e.g. <table bgcolor="#ff0000"> not <table bgcolor="#ff0000>)
- check to make sure that your display is rendering other reds correctly.
What does the page look like if you change #ff0000 to "red"?
I often have run into trouble, particularly between 16 bit color settings and 24 bit.
The fix I use when an exact match is required is this - tile a one color gif for background, rather than just depending on the hex colors. Then if there is a color shift because of low color depth setting, the same shift gets applied to background and foreground color and the end result is a visible match, even if the color's not exactly what I hoped for.