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I kind of like the idea of a popup window much like the way it is done at the Dell site. When building a system you can click on the learn more? links and the new page loads in a popup window. The visiter can then close it when done.
I know this may seem trivial to most of you but I just want to know what will work best before proceeding. Any input is appreciated and thanks in advance.
If you have a form, for example, and want to have definitions or additional explanations of what a field means then yes. But I'd do a JS popup so you could make the window smaller, and also hard code the link in the A tag in case JS is disabled.
The other place I don't mind popups are 100% flash sites where they load the flash site in a small window. Otherwise popups are annoying IMHO.
Convinced I was appropriate with using popups in this manner, I went ahead with the idea. Over the next few months, the webpage has jumped to a PR6 and gets easily a thousand hits daily becoming a new entry point for the site. Must be at least a few users who like JS and popups.
The code I use is <a href="page.html" onClick="popUp('page.html');return false;">
As rcjordan has alerted me, watch out for the commonly used pop-up killers. Some of them disable the entire link -- so that even the vanilla page doesn't get served!
However, there is search engine gold in this method -- each pop-up page is a tighly focused document on one specific topic, and that can translate into one specific keyword phrase.