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How to structure links and link text

         

delpino

12:36 pm on Jan 24, 2003 (gmt 0)

10+ Year Member



From what I have read here its much better to write
stamp-12.html than st-12.html for the search engines.

But if i have something like that

<A HREF="stamp-12.html">India</A>

should I change it to

<A HREF="stamp-india.html">India</A>

or is the first solution ok too? After all the keyword is already in the linked text. Is both the file name and the link text of the same importance or is there a difference?

korkus2000

12:48 pm on Jan 24, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes but stamp-12.html page could work better with the keyword in its filename.

glengara

12:56 pm on Jan 24, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



At the moment (things do change) link text has greater weighting than file name.
I suppose the ideal would be where the link text and the file name are the same.