Anchor Text

What is it?

[jkruit]

What suprises me is no mention is made of anchor text and text following anchors. Google likes links, they also like to see keywords in anchors. They really like keywords in anchors followed by keywords in the supporting text.

So, what is anchor text and how does it differ from regular text?

Thanks
Janine

[TallTroll]

<a href="example.html">This is anchor text</a>