Most reader friendly email newsletter?

email newsletters

[jennzed]

Hi I'm a newbie without a heap of technical knowledge...so please be gentle.

My company's 4-PAGE newsletter is only in print form, set up on Corel Draw as a PDF, then sent to press.

Trying to establish the simplest way to set it up in email form and not sure where to start.

[bill]

Welcome to WebmasterWorld jennzed.

The most accessible way to do this is to make an all text version to be sent out as e-mail. Don't fool yourself into thinking that everyone wants to see all the graphics and layout in an e-mail newsletter. If you want to have a fancy formatted version include a download link to the PDF version. You could also make a webpage and link to that as well.

[pathak]

If you are planning to start a newsletter then didn't forget to add your Postal Address, Email Address and Phone number. Now most of the countries have Anti-SPAM law. Therefore, do take care of it.

[jennzed]

Bill

Thanks for your reply. We're thinking of going the route of creating the webpage, but I must admit, I'm a bit puzzled about how much work this involves.

If I created the newsletter as a webpage and emailed it, I could imagine it being an email containing a headline and very small pic for each story, with a link to the full length story.

1. Would the full stories be on one page, or on several? (There are about 8 stories in one newsletter.)

2. Would the pages containing the full story be uploaded to my website?

I definitely agree with linking to a PDF as well.

[Mardi_Gras]

Different media call for different solutions. A four page print newsletter is fine - but that's a lot of information to put in an e-mail.

I suggest you step back and say "what is the best way we can communicate effectively with our customers via email?" I doubt that converting your existing four page newsletter into an email is the answer you will come up with.