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I don't know how they're entering the link but however they're doing it, it's putting in the %2B. I know because I look at the source behind their page.
This is the second advertiser with which this has happened and right now my banner link is busted.
Any advice on what I could tell the advertiser to do on this would be greatly appreciated. I've written them an e-mail asking them to edit their page using Notepad.
To me, this seems to be an HTTP spec-related problem. HTTP will not translate the %2B into a '+' and then resolve the link. It simply takes the link as is and internally must come up with a 404 error which then takes the shopper to the main Yahoo page - not to my store.
I've seen similar workings when people imbed blanks in their URLs.