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Alphabet Inc.’s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser, according to people familiar with the company’s plans.
The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.
remember 4/20 ?
If Google blocks all other ads except Adsense, it will find itself in another anti-trust suite.
The user who's driven over the edge by annoying ads (like the autoplay pop-up video ads on Huffington Post) is mostly likely to be the person who goes to the bother of installing an ad-blocker.
By maintaining its own "blocker", Google would seize the initiative from third-party whitelists, and have a greater say in which ads were acceptable. In effect, Google would become the gatekeeper, the arbiter of taste, diminishing the role of Eyeo, which markets Adblock Plus.
We all want better ads, surely. If you're a publisher you want clicks, if you're an advertiser you want to be seen. I don't want to see bad ads from bad advertisers, nor do I want bad ads on any sites I manage.