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Alphabet Inc.’s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser, according to people familiar with the company’s plans.
The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.
Giving this much power to one or a bunch of corporations is asking for trouble.
Would you rather see the advertising industry set best practices and standards, or would you prefer to have users driven into the arms of corporations that sell ad-blocking software?
On Mechanical Turk, workers sign in to the tool to see a list of tasks they can choose to
complete along with the title of each task, the amount of money that each task pays, and an
estimate of the time that each task requires. We paid workers $1.51 for the single-ad study, and
$4.32 for the multi-ad study.
"There is no ad-blocker that's going into a browser," Randall Rothenberg, head of the Interactive Advertising Bureau trade group, said, although he wouldn't offer further details on the tool. "What we want is something that's industry-wide, that can demonstrably improve user experience and that's embraced by pretty much everyone." link [bloomberg.com]
"Google alone cannot solve for the incentives users have to install ad blockers," a company spokeswoman said. "We need an industry approach that is data-driven and endorsed by everyone."
Margrethe Vestager, the European Commissioner for Competition, wrote on Twitter that she would "follow this new feature" closely. She is already overseeing a multi-pronged antitrust case against Google.
The competition authorities will soon be onto Google if it shows the slightest bias for its own ads via Chrome
In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.