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one of my inner pages (e.g. www.company.com/foo/bar.html) has recently acquired PR6 (instead of PR5 before). The front page still has PR5.
I've read a lot of posts how internal linking can distribute PR down the pagetree, assuming that the frontpage has the highest PR.
What I want to do is distributing that PR6 up the pagetree to the frontpage, hoping that it finds its way down as well.
There is already a link from the inner page to the front page, but it's simply an image-link (the company logo to be exact). Am I right in thinking that a text link would be better?
A text link would not be better than an image link. Its a case that the PR passed from each link out of your PR6 is a function of the total number of links. For PR distribution I do not believe google differentiates between Text and Image links.
That is to say if you have 6 links out , 1/6th is going to the homepage. What I would suggest doing is adding an extra link to the PR6 back to the PR5 home page as a text link on the bottom of the page. Thus you have 2/6ths going to the home page.
A semi related comment would be why bother trying the push the homepage to 6? Optimise the PR6 internal as a keyword targetting hub , with more text links on this page to other sections of your site?
Also , personally i never use images for links , but take advantage of anchor text opportunities for every Link.
The image going back to your home page is ok, What i would try is put a link back to your home page with your main keyword.
rj
A semi related comment would be why bother trying the push the homepage to 6?
Because I hope that this way the additional PR will dissipate DOWN the tree again, helping to raise other pages. But it seems my conception of this is wrong anyways.
Optimise the PR6 internal as a keyword targetting hub , with more text links on this page to other sections of your site?
Well, the problem is that this newly PR6 page is highly dynamic. It's actually the front-page of a language section, and its content changes several times a week because it always displays the lates news of various categories.
I see your point though. Let me think a bit about this.
As long as most of the links are internal links, you should be doing just fine. Instead of thinking of it as an up tree or down tree situation, think of it more as a web (where have you heard that term before) where each page has lots of connections coming in and lots of connections going out. All your pages are sending PR *out* to other pages of yours.
Or for the sake of PR distribution, you can consider the PR6 page to be a new, second frontpage that you can use to directly boost some other pages that could use an extra kick.
How many total links are on that PR6 page, and how many of them are links to other sites?
Since the page is highly dynamic the number of links changes very often. But it is between 50-60 internal links, and usually less than 10 external links, where typically 5 of them are external links to a subdomain on the same server (e.g. special.company.com linked from www.company.com).
The high number of internal links comes due to useability: each news snippet on that page has at least two links to the full news message. You can click on the teaser heading, and there's a link at the end of the teaser. And usually at least one word inside the teaser is a link as well.
Can anyone provide concrete evidence that multiple links move more PR, or the contrary, that they move no more?
DerekH
nothing concrete, but my general experience leads me to believe that it does not.
Don't know about PR, but they do provide an opportunity for varied anchor text. May be some value in that.
Can anyone provide concrete evidence that multiple links move more PR, or the contrary, that they move no more?
Hi Derek,
It has been my experience that yes this does happen. I have an internal page which i have always flooded with PR from the other static pages of my site. Homepage PR6 , internals PR5, the page i " flood " ends up PR6. This has been my experience for about a year now.
I usually stick anchor in the footer to this page, aswell as link to it from the top level menu on each page.
I accept that my sample size with this tactic is small, 2 sites.
David
Some of my subsites are winning so completely—I do some very obscure topics—that more PR isn't necessary. To spread things out, I've been adding cross-subsite linking and top-level linking. But it's not working.
My speculation: (1) Although I link to related topics, Google may surmise the links aren't related. (2) Google is factoring out repeated elements, ie., links in the "chrome."
Any guesses?
