Forum Moderators: open

Message Too Old, No Replies

Update Florida - Nov 2003 Google Update Part 2

         

GoogleGuy

4:50 pm on Nov 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Continued from part 1: [webmasterworld.com...]


I stopped by several times yesterday, but it seemed like people were into the analysis stage already. caveman, this update didn't add any penalties for hyphenated domains, so that's not a factor. Just a reminder that people with specific feedback (good or bad) can send it to webmaster [at] google.com with the keyword "floridaupdate" somewhere in the email. I've mentioned that a few times, but as more than one person has pointed out, it can take 2-3 hours to read the whole thread from beginning to end. :)

FleaPit

11:32 am on Nov 18, 2003 (gmt 0)

10+ Year Member



So what are we saying Macro, if you name your pages /keyword1-keyword2.html then Google is now issuing a penalty? Geees, I was thinking of doing that for my next site but if this is the way things are panning out then I guess its not a good idea...

Miop

11:35 am on Nov 18, 2003 (gmt 0)

10+ Year Member



most of my subsection pages are /keyword-keyword but they haven't been penalised. Having said that, if I'm looking at the old index, perhaps they will be.

shaadi

11:36 am on Nov 18, 2003 (gmt 0)

10+ Year Member



I still don't know what is this Update Florida all about - I don't see any change except on IN data center.

I am from India.

Miop

11:43 am on Nov 18, 2003 (gmt 0)

10+ Year Member



Consider yourself lucky Shaadi!

napoleon bona part 2

11:45 am on Nov 18, 2003 (gmt 0)

10+ Year Member



Shaadi,

This is because the keywords you are tracking have seen almost no changes at all. I know since I'm from India too, and in fact I too have a site that is thematically similar to yours (so easy to make out which site you belong to from your user name). But for other keywords and phrases (that you are not monitoring) serps have changed like hell. Or why would you see such a long thread and such chaos?

acee

11:59 am on Nov 18, 2003 (gmt 0)

10+ Year Member



The only conclusion that I can draw from this update is that this is great publicity for Google and shows potential investors that they have webmasters by the short and curlies.

Someone in this thread said that geeks made Google no 1.

Geeks may be too loyal to their favourite websites, and that loyality may be misplaced.

Webmasters need to be business minded first and geeks second.

We need to start spreading the risk of bad SERPs by supporting search engines and directories other than Google.

I don't have a problem with Google. I've lost and gained so far in this update. But I do feel that it is time that webmasters and WW made a concerted effort to protect the investments they have made in their internet businesses to ensure that those businesses are still around in 1 or 2 years time.

If the energy devoted in this thread was channelled into identifying and supporting alternative sources of traffic, we need not find ourselves in such a serious SERPs limbo in the future.

Miop

12:04 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



great thinking acee, but how do we get customers to use other search engines/sources?

troi21

12:05 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



has anyone been dropped from the google directory? i just noticed that our site that was in the directory pre-Florida is not there now. Our listing is still in the Open Directory tho.

vbjaeger

12:07 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



vbjaeger: whats your competition like thats ranking above you in the *new* SERP's?

3 or 4 of the sites in the top 10 should be there. Many of them fall into the right category, but have not seen updates or had any new content in several years. I am not entirely convinced that all of them are even in business anymore. Only one or two of the sites have more backlinks than our site. As a matter of fact, we have the exact same amount as the *new* #1.

The *new* #1 was the top site about 3 months ago. We had only been in the top 5 for about 40 days. There is a completely non relative site listed in the top 10 as well because it mentions keyword 2, keyword 1, and keyword 3 in the text of the page.

I am holding out hope...new and higher PR and more backlinks. We are still on page 6 as of this morning so I am keeping my fingers crossed that this is not it yet.

mmr82

12:34 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



Websites using linksmanager get penalized?
Is that possible? as far as I am concerned Linksmanager is just a tool to manage reciprocal links!

killipso

12:38 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



Day 3 Florida Massacre
Well the spam has gotten worse Matter fact this is just ridiculous.

The whole entire page is spammed by message boards. Thats right 1 thru 10 is ALL MESSAGE BOARD SPAM.
And the least humorous thing is the main offender thats been doing it for over a year is the only site on the page along with the spam.
He doesnt have even one backlink.
He gets all his power from message boards.

Mean while all the people who work hard are kicked off.
I have sent the findings about one page to GG and I am awaiting to see what happens.

This isn't the only page either. There all over the place.
To those of you that wrote me I will get to you in about 5 minutes with the search terms that are producing these results.
Anyone else wants the search terms sticky me and I will be glad to send them to you.

Anyone that says the update worked and removed spam is dead wrong I have the proof.
Not only that but it was here before Florida and it was bad and it took me a year to get above some of it in some of my states. I finally get there above the spam which was a tremndous victory and this comes out and bam Im gone spam is up 2x.
It would be so easy to stop this with a warning in google guidelines saying we will ban or penalize sites with message boards that are allowing people to do this. And or penalize or ban the people in the spam. Only have to do this a few times and the word would get out.
But I have written to google spam so many times over the year with these results and not once has it been addressed.
I have talked to adwords on the phone their reply is Oh thats not right .."We will forward this to the right department" Umm the door with the Mens sign on it is the wrong department guys.
GG told me the same thing. I am waiting for some results and hoping he comes through for me.
I'm not even griping about where my site is I just want the spam gone and the cheaters taken care of.
It's so blatant that its getting stupid.
GG any progress or updates?
I have more search terms for you but I didn't want to start sending you all this stuff as I am sure you are quite busy.
Throw me a bone will ya? I am losing faith here.
Dan

Dan

jady

12:52 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



Funny! Just did another search for BLUE WIDGETS IN MYTOWN - results that used to display folks whom deal with BLUE WIDGETS in my town are now GONE! All of em.

Best part? The results are packed with sites that include the ANCHOR (keyword) text to these sites that have disappeared! No penalty on any of the sites from what I can see, PR is strong nothing at all spammy..

C'mon Google.... I'd hate to start using MSN!

crankin

12:53 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



Holy smoke. I finally take a vacation for the first time literally in years, and come back to find my site, previously #1 in my keyword for over 18 months, down some 5 or six pages in the SERPS.

What is showing up in line ahead of my squeaky clean and utterly relevant site that Google has loved for so long? .gov and .edu sites that have the keywords somewhere in their page text, but other than that have nothing to do with the subject. Anyone wanting to find "blue widgets" will learn that the state of Nevada will consider blue applications and accept widgets on alternate Tuesdays.

This is relevancy? Madness.

pardo

12:56 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



now backlinks increased.

confirmed. on -va I see increase in Backlinks for our site! I think quite recent links are added to this list...

netnerd

1:08 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



So back to the hyphen thing. It appears that searches with a hypen are for that phrase, rather than for the two words.

Surely if im looking for blue widgets, id prefer a page with the phrase "blue widgets" actually on it , rather thatn a page that has blue wodgets and green widgets?

The hyphen searches are giving me much more sensible results becuase of this.

davewray

1:09 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



*Looks around at the carnage*..Hmmm..A psychology major would have a field day with this thread ;) I've lost 3 places for my main keyphrase..so far...unfortunately it's put me onto the 2nd page of the SERP's. It's interesting to note that you lose about 40% of your traffic when you go from position #10 to #13. :) I'm not freakin though. We survived Dom/Esmer, we'll survive this one too :)

Dave.

James_Dale

1:14 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



Really? 40%?
If webmasterworld dropped from page 1 to page 2 for one of it's 'most important' search terms, I doubt they would lose 40% of their traffic.

Let that be a lesson to us all (myself included)

WebmasterFisherman

1:19 pm on Nov 18, 2003 (gmt 0)



When I do allinanchor:keyword search I still see the old cache of my site.

Does that means that anchor text and (or) *newly adopted* anchor text filters have not been factored in for the new version?

Otherwise looks like anchor text has been severely devalued or maybe even penalized?!

What a room for knocking down competitors! Just got to all FFAs you can find and put your competitor's title in the anchor text! Easy - peasy :(((

Are those black hat or white hat tactics, Omnipotent Google Gods?

[edited by: WebmasterFisherman at 1:25 pm (utc) on Nov. 18, 2003]

DocElder

1:19 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



I see the Black Hats winning big with my keywords. This appears to be the winning combination. A person who has about 6 or greater domains each targeting specific keywords:
One domain for widgets,
another for wholesale widgets,
the next for discount widgets, and so on. Then all the
domains are linked together.
We are getting beat bad with this update. But still it really doesn't matter much. A very small portion of sales are coming off the internet. In fact, one store can sell more product than top placement on Google for a keyword.
If you want a stable retail outlet for products, you are going to have to look for other sources. Directing your efforts towards something you have more control over like Ebay for internet sales.
As far as Google, they want to sell ads to the merchants, so don't expect much sympathy. Problem is, if you buy the ads much of them will be used up by your competition doing the click-n-grin.

About industry specific links:

In the real world you do not get a lot of industry specific links linking to your site because your competition just will not do this. Likewise you will not link to another person selling widgets. So a legitimate link would more than likely be from a person in different industry. Changes to favour the industry specific links hurts the merchants. I wonder if this is being done to encourage ad word sales?

[edited by: DocElder at 1:41 pm (utc) on Nov. 18, 2003]

davewray

1:28 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



James_Dale...I meant to say that I'm down 40% of my traffic from that specific keyphrase search by going from #10 to #13...of course I get traffic from myriads of other keyword combo's....

Dave.

steveb

1:40 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Changes to more highly value industry specific links favor those with foresight, and whose websites are by definition more useful to users (even if possibly unhelpful to their own business) because they offer more choices.

Besides a pure eyes-of-God algorithm, the very best algorithm would look highly on quality sites in one niche that look favorably on quality sites in that same niche. When Ted Williams said Tony Gwynn had the best baseball hitting technique he had ever seen, that meant more than a dozen sports talk radio philosophers saying the same thing.

It will always be likely that widget sellers will not very often link much to other widget sellers, but then, those that have the confidence to do it, and those that get the links will very likely be high quality sites.

It would be a good thing for an algorithm to appreciate that.

killipso

1:47 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



DocElder you are right about the interlinking.
On one search term the page is this.

1) Message board spam
2) 10 keywords spammed at bottom of page all interlinked to 1 page sites.(different domains) Theres like not even a paragraph of content on any f the sites.
3)Same Guy different domain
4)Same Guy diffrent domain
5)Same Guy different Domain
6) Same Guy different domain
7) Message board spam
8) Good Site
9) Good Site
10)Same Guy different domain
Sticky me if you want the search term
Dan

DocElder

1:48 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



All it will encourage is the Black Hats to register more domains in their family names and do what was described above.

1) This algorithm is a change to improve business for Google.
2) Google revenues comes from advertising sales.
3) Any changes that encourage more advertising are good for Google.

Industry specific links will also help sites that are not merchants like the .gov or .edu sites.

Let's be real and get out of the fairy tale:

If you sold Blue widgets you would not link to any site that sold more Blue widgets than you for less money. This is a fact.

Googles search directory is just an advertising business. I think we forget this sometimes.

[edited by: DocElder at 2:02 pm (utc) on Nov. 18, 2003]

steveb

2:01 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"This appears to be the winning combination..."

What you describe is what has been a winning combination for several months, and some of that is still in the serps, but algorithm changes to value quality/peer linking and downgrading reams of anchor text links from bogus family "sites" is a seriously positive thing. I'm not saying at this point that is what occurred, but certainly this could possibly be something that was at least attempted.

flicker

2:05 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



Wow, I only just noticed this thread--I hadn't noticed there was an update at all till I saw it! Somebody said the results were only out of whack for commercial sites, and I definitely think that's true. I just checked an educational site I work on and for one searchterm it's gone up a couple places, for another one down several--but more importantly, ALL the hits above it are real, relevant sites with valuable content, so as far as that search is going, Google is doing a good job. I wouldn't have noticed it on my own... but it does look like a dead site and some spam has been removed, and some useful sites bumped up. Good work!

Hopefully soon the adult and commercial sites will sort themselves out equally well and you can all have a big sigh of relief. (-:

punta

2:11 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



troi21- Yes, Google has a lot of sites missing from it's directory post Flodia. AFAIK, these sites are only ones that have been added to the directory recently.

newwebster

2:14 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



"This algorithm is a change to improve business for Google. Their money comes from advertising. Any changes that encourage more advertising are good for them."

This does not make good long term business sense to me. The only reason Google has the traffic that it has is because of the quality results(until Sat) that it produced. If this change sicks, then I think over a period of time people will use less and less of Google to find what they are looking for. Adwords are the dessert to the main course meal. If the meal sucks then the dessert will not follow.

Just my opionion

caveman

2:15 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Authority Sites:
Dial needed to be turned in their favor, but it was turned too far...we can't have a few outbound links causing sites to rank more highly for keywords than the sites providing the info/goods/services represented by the keywords, now can we? We're seeing way too much of that, plus too many Yahoo! directory pages in the SERP's.

Anchor Text:
It appears *at this point in time* that Google used to give more credit than I thought to internal backlinks and anchor text pointing back to the homepage. Now it appears that they give almost none. Reasons-to-believe this include: index pages with high rankings in allinanchor, allinurl but with no corresponding showings in the SERP's. In their effort to curb spam, they turned the dial waaaaaay too far...

Early guess: he/she in here who supposed that leaving the "-" thing untouched was a programming ommission (or decision?) at the Plex hit the nail on the head. Problem is, paired words with and w/o dashes often have different meanings or connotations (e.g., "go-go girl" vs. "go, go girl").

If G applies the same filter to the keyphrases connected by dashes that it applied to the keyphrases not connected by dashes, there will be new collateral damage in a smaller set of very innocent pages...taking the situation from bad to worse. How about just turning the dial back? :-)

prejudice

2:19 pm on Nov 18, 2003 (gmt 0)



I too have been hit very hard by this latest google update.

I have been #1 for nearly a year (except in may) for a very competitive search term and managed to get #1, #2, #3 positions only 2 months ago.

Now I am looking down on page 2 or page 3. It's totally bizarre to me, the guys above me seem to have gotten there by sheer luck.

Having said all this I am not yet worried! The whole serps look a complete mess, my site seems to be on page 2 and page 3 for the same search term and even when I type in the domain name of my site without the 'www' or '.com'
the site will appear, but it will appear lastly after all my inner pages. Anyone else seeing this?

My only hope is that www-mc seems to be showing results which are more in my favour although I cannot help think that this is old data from at least two weeks ago.

What is the significance of the google labs viewer? The results on there are always different and look quite tastey from where i'm looking.

Finally, that kw1-kw2 thing does nothing for me, if anything it puts me even further down the serps.

I think we just need to wait this one out.

europeforvisitors

2:23 pm on Nov 18, 2003 (gmt 0)



This algorithm is a change to improve business for Google. Their money comes from advertising. Any changes that encourage more advertising are good for them.

Has no one considered the possibility that Google may be trying to improve the quality of its search results?

For what it's worth, I haven't noticed any significant changes for the keywords/keyphrases or the competitors and comparable sites that I monitor. (Note that I'm not just talking about my own site.)

The main difference I've seen is that more directory pages from the ODP and Yahoo are showing up in the top 20 or 30 search results. I'm not sure that's a good thing, but it's no worse (and probably better) than finding boilerplate affiliate pages in those same positions.

I suspect that a lot of the people who are complaining about the latest update are those who have relied too heavily on easily detected SEO techniques. Techniques that aren't inherently suspicious or even "spammy" in themselves, such as optimizing heavily for anchor text, may cause problems when used in combination. For example, it wouldn't be that hard for Google to detect a combination of keyword-optimized anchor text AND a keyword-optimized title AND hyphenated domains with the anchor-text keywords AND high keyword density in the body text--and to give less weight to each of those factors if they exceeded a certain threshold on the same page. This wouldn't be a penalty per se; it would merely be a correction or weighting shift to compensate for what Google regarded as artificial (and excessive) SEO.

This 933 message thread spans 32 pages: 933