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But, to my surprise, my SERP ranking improved a bit, as did my traffic. Overall sales are up. So what am I worried about PR or backlinks for?
Well, the brutal reality hit tonight when a reply to trade links was denied due to my white-bared links page. "Hey, it used to be PR5" I wanted to say! Now I'm thinking that _all_ my unanswered reciprocal link requests are due to this messed-up PR. Irritating, especially when I see second-level-domain homepages with a cover page graphic saying "Enter Here" with PR6!
If this continues, I will undoubtedly start loosing links and then these mysterious backlink numbers _will_ be accurate!