Reuters: Google, Overture Eye Content-Based Advertising

another google article

[Clark]

[story.news.yahoo.com...]

[jeremy goodrich]

That article seems more or less a summary of a lot of the stuff we've had floating around here for months, with some quotes from "industry favorties" to make it a bit more interesting.

I guess "expert validation" in article terms, means quotes from people who we trust, kind of like links from popular sites = better 'trustworthiness' of websites.

Still, I find it disturbing that the last Overture press release put them at 88,000 advertisers, and Google (last year) at 100,000 advertisers. CNET also made the same mistake, misquoting the advertorial base of Overture a few months ago in an article. They never retracted, either :( wonder if this article will get corrected at some point? Or did I miss an Overture press release?