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I poured through my stats for the last several months and found that not only my total traffic but also my traffic from Google are a result of seasonal fluctuations. As I have a women's site there was a huge drop in December. Women, especially working women, are insanely busy in December and my product is too narrow to be common Christmas present.
Traffic peaked Jan, Feb, and March. Women seem to have the most time to surf then and also must feel they can buy products for their own hobbies as my sales made a huge jump during that period.
I need to mention that almost all of my Google visits come through 2 or 3 word searches I had just hoped to stay up there on the one word search as so many more people use that search.
Anyway what I am getting to is maybe we need to spend more time focusing on our unique traffic fluctuations depending on our content and products instead of dwelling on Google so much. Right now it's hard to tell if changes in traffic are because of Google's changes or just normal fluctuations in surfers.
Sounds like you don’t have that much to worry about. You obviously understand your market, and have put in the research. In the end if your site has the best content/products and you understand your visitors then Google WANTS YOU to be there for that keyword.
Yes, time spent dwelling on google is better spent developing a great site with products visitors are looking for.
Smiley
