Alexa using new data

Looks like alexa is using new data

[eaden]

but flicking back and forth ( e.g. reload the page and it changes )

I'm not sure which data center it's using, but as they mangle their data a bit it's hard to tell.

[SinclairUser]

I will take that into consideration...

Thanx for letting me know.

[srinivas]

yes but after few refrsh clicks it is using -va date

[coosblues]

well, to me it doesn't look like fresh data. My cached page must be at least 5 or more months old. The serps seem to be the same, at least for the moment

[SEO practioner]

Hi everybody

You know, the more I read about alexa, the more I think the whole thing is a "non-event".

IMHO what seems to be the big fuss about it? Am I missing something here or is it just me?

What can (does) Alexa do for us webmasters and/or our users?
I don't see any usufulness at all...

Maybe it's just me?