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Reverse engineering optimization

How Is this possible?

         

talismon

1:24 pm on Apr 8, 2003 (gmt 0)

10+ Year Member



Can anyone give any advice on taking apart competitors sites that are in the top 5 postitions to find out what they have done to optimize their sites?

I'm not speaking of research and linking but rather the actual design and sturcture of the site. View source is not always helpful.

killroy

1:35 pm on Apr 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well for me it's view source, plus an hour reindenting with some regular exps... Some of the tools they use out there create unreadable soups of code (*coughfrontpagecough*)

Then remove crap and fluff... i.e. with about 10-20 minuts you make it into a great site. THEN you look at the underlying structure and SEO techniques.

Just remember to keep it to learning and not plagiarising.

I usually do that when I redo old sites nad don't remember what the heck I wrote there ;)

SN

gingerbreadman

1:36 pm on Apr 8, 2003 (gmt 0)

10+ Year Member



View source is always helpful.

From the code you can see (or should see if it isn't cloaked) what the spiders/users are seeing.

From the source you can tell how the title tag is formatted.

From the source you can see how the meta content is formed.

From the source you can see if css is being used to position content off the page.

From the source you can see spammy hidden text, etc.

From the source you can see how the content is formatted i.e. h1,h2,h3 and keyword anchor text.

From the source you can tell so much more.

ericjunior

1:42 pm on Apr 8, 2003 (gmt 0)

10+ Year Member



killroy - nasty cough there! Seems like the update has caught it as well!

source code is fine - until u run into a gateway / cloaking page - which lets be honest, there are rather a lot out there in the top 5 positions

any ideas then?

pendanticist

1:47 pm on Apr 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>any ideas then?

Might there not be a 'cached' version somewhere? Like http*//www.archive.org/? Worth a shot. <shrug>

Pendanticist.

rogerd

1:51 pm on Apr 8, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



Note that page analysis isn't what it used to be due to the incorporation of off-page factors like PageRank, link text, site theming, etc.

Sometimes a cloaked page may show up in Google's cache. Changing your user agent might also penetrate inexpert cloaking. For a well-done, IP-based cloaking job, though, reporting them to the appropriate SE may be easier way to clear them out of the top slots.

talismon

2:07 pm on Apr 8, 2003 (gmt 0)

10+ Year Member



What if the page that is indexed for a particular keywords is directed to their hompage which is not very relevant for that term?

Is this cloaking?

killroy

3:06 pm on Apr 8, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Also, little help, I use a nifty program called WebStress for stress testing. I use it only in its free crippled incarnation, but since it lets me specify the user agent, as well as showing me redirects (301) and http headers I found it VERY usefull in debugging my own server settings.

I guess just a fancy version of telnet ;)

SN.