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Currently I'm at a PR4, and my competitor is at a PR6 because of a series of backlinks from a PR7 site. I was thinking of advertising on back-linked site as well.
To be on the homepage, which is a PR7, it would cost about $1000. Every other page in the site is a PR6 and that would only cost $350. I'm wondering if the extra $650 would be worth it to have a PR7 backlink.
Has anyone else had to make any tough decisions like this? It's being charged to my client, not me, so the decision isn't the easiest.
If the toolbar didn't exist would we care?
IMHO, Google should remove the PageRank display from the toolbar and the directory, then tweak the algorithm to make existing assumptions about the value of PageRank obsolete. SEOs and Webmasters wouldn't be happy, but Google might save itself a lot of grief. :-)