Tracking Google Referals

Anyone done this?

[Made In Sheffield]

I have a deal with a customer where I drive traffic to their site through SEO and they pay me a price per quote form filled out on the site. This has been working out fine, but they have just won a large contract which means traffic will be coming to the site through their branding in areas other than Search Engines.

Any suggestions how to separate out the SE quotes and the non SE quotes?

I have a few ideas but I'm not happy with any of them at the minute.

Cheers,
Nigel

[jpjones]

Use an ROI tool.
This will involve placing javascript on both your entry pages and completed form pages.

Your "non SE Traffic" should then come in on a specific url, or with a [site.com...]

Your ROI tool will then show you how many people from "nonSETraffic" completed the enquiry form.

You could of course then break this down by each different non-SE traffic, e.g. nonSETraffic1, nonSETraffic2 etc

Do a google for "ROI Tracker" for some relevant utilities.

HTH,
JP

[Tor]

Do a google for "ROI Tracker" for some relevant utilities.

Look what site is no. 4 in the SERPS [google.com]...

[alxdean]

you could also use cgi to track the user.
using ASP this could be achieved as following:
in global.asa you can catch the on session start event, and place the referring url into a session variable, which you then query on the script that deals with the form.
checking only on the page for a referrer seldom does the trick as people browse the website and you will end up more often than not with a referreing url from your own site.
good points for this approach:
little change to the actual website, no need for special referral urls and links
bad point for this approach:
only works with users that have cookies enabled. but then most do.

[giggle]

I don't know if this is allowed, but...I use www.HitsLink.com

Great traffic analysis.

Free for 30 days (we've been using it for a year and a half).

[alxdean]

hehe, nice find Tor!

[le_gber]

Look what site is no. 4 in the SERPS...

We are so into SEO that we optimize our threads as well :)

leo

[Tor]

Anyway I suppose this thread belongs in the Tracking and Logging [webmasterworld.com] section. Not in the Google News section..?