Duplicate AdGroup Feature. Allow AdGroups to be duplicated, or at least have the Copy/Move tool retain keyword/ad history as it pertains to approval and ad quality score.
Allow Domain Parking to be a separate bid (like content network).
Allow Search Network to be separate bid (like content network).
Warning when reaching max times for changing daily budget.
Allow the Analytics URL Builder [adwords.google.com] to accept several keywords at a time with the other parameters being the same (i.e. build the tracking code for an entire adgroup at once).
Allow users to see an ad as 'approved' or 'pending' approval as opposed to just 'disapproved'.
In the ad diagnostic tool, add a preview so one can see the results from an IP targeted search.
In the ad diagnostic tool, if selecting 'region' as an option - remember the last country chosen (i.e. add that parameter to the cookie).
In the Google FAQs, add a 'change history' so one can see what policies/questions have been updated and what's the same.
Fix the Traffic Estimator API results so that the API results match the same query done through the direct AdWords interface.
Allow for conversion information, analytics information, and custom date ranges to be shown on the MCC page (add a 'customize this page feature' and let us select what we'd like to view).
Improve search functionality. If I search for 'blue widget', only bring me back results for blue widget not all results for blue and all results for widget.
Allow for negative 'themes'. Google has a very good filter for adult vs non adult results in the SERPs. Allow an account to choose adult or non adult (among others) so that an ad is never shown for an adult search if it's a non adult account.
Allow for ads and keywords to be paused instead of just deleted.
Ability to remove or change permissions on a Google account.
Centralized interface to control permissions of Google accounts (i.e. If I set up my team with hundreds of different Google accounts, let me specify a master Google Account and adjust permissions for all accounts at once. Could even let me create Google account within this interface and adjust permissions there - the new Google accounts are becoming a mess with client account, MCC accounts, analytics accounts, API access, personal accounts, etc). -- This might be my top wish list item at present as the accounts are so confusing to manage with a large list of them & it's really confusing clients who have their own accounts as well.
Fixes I'm happy to see have been implemented (many of these suggestions were from WebmasterWorld threads):
Separate bidding for content vs search.
MCC reports - showing 'account' as a column.
Improvements to saving report templates.
SSL error being fixed on the majority of the AdWords help pages.
Ad Diagnostic tool allowing for regional selection.
Integration of Google maps with the IP targeting feature.
Move/Copy keywords ad text.
Back up payment information.
Auto URL tagging for Google Analytics (FYI - this is under 'My Account' > 'User Preferences' - it's pretty well hidden).
Ability to run a campaign settings report to list off budget, network settings, budget/position preferences, etc settings across all clients in an MCC.
I would like a similar ability to run an Inactive Keyword Report across ALL clients in an MCC, so that I can find out in one fell swoop (or have it emailed to me every morning) if any keywords have gone inactive, rather than have to run each client's report separately. What all this latest foofaraw, it's become a little more important.
I would like a similar ability to run an Inactive Keyword Report across ALL clients in an MCC, so that I can find out in one fell swoop (or have it emailed to me every morning) if any keywords have gone inactive, rather than have to run each client's report separately. What all this latest foofaraw, it's become a little more important.
You can do this now. At the MCC level, set up a 'keyword report' to show 'keyword status'. Then use the G feature to have the report emailed to you daily.
I set up my report and ran it, and it kicked back a couple of words that had gone inactive, but then also kicked back four MORE words that had gone inactive, but were actually located in Deleted campaigns from yesteryear. Presumably I don't care if keywords in Deleted campaigns are inactive, also, I must have at whole raft of deleted campaigns and keywords over the years, but why did it select out just these four words, over two client accounts? Weird.
The API brings back different data points than a direct report does, however, neither bring back a static ID for an account.
I'd like for adwords not to log me out if I log in with a different google account in a different browser.
mmmmmmm my ad's running at a fair price!
We can all dream.
When you press it the staff member who pasted the stupid cut and paste gets ejected from their seat into the air at 300mph and bangs their head really hard on the ceiling.
When using the quick keyword ad function, once the keywords are saved give a confirmation that's like the one provided with the keyword tool.
