Google to Change Keyword Status Algo

Breaking Keywords News

[Tiber]

I just got this notice at the top of my AdWords account. Thought I'd post it so others can see it.

Coming soon: Simplified keyword states and quality-based minimum bids.
In the coming weeks, your keywords will no longer be evaluated as normal, in trial, on hold, or disabled. Instead, your keywords will either be active or inactive, depending on their quality and maximum CPC. Each keyword will be assigned a minimum bid based on its quality. As long as its maximum CPC meets this quality-based minimum bid, your keyword will remain active and trigger ads. Learn more.

[edited by: eWhisper at 12:00 am (utc) on July 15, 2005]
[edit reason] Please don't copy entire pages. See TOS. [/edit]

[poster_boy]

AWA, can you please expand on what "relevance of ad text" (IMHO, the most vague component of the Quality Score) means?

I'd hate to think that [below] will be considered 'most' relevant?

Title: {KeyWord}
Description #1: {KeyWord}
Description #2: {KeyWord}

Many SEO ploys simply don't result in quality ads when the restrictions are 25/35 characters per line. Of course, I have seen Google testing longer creative text... perhaps, this is where this is going....

[suzyvirtual]

poster_boy. I have found the scenario which you are talking about to be totally true. Fit the specific keyword into the ad as much as possible without seeming "spammy" to the user and you are in good shape.

[suzyvirtual]

oh yeah, this has been a part of the positioning formula for several months already...it just hasn't been called the "quality score" before.

[GAds]

IMO, the ad text is just one of the many factors when judging the relavance of your ads. It's logically safe to say that Google will take into account the relavance of the LANDING PAGE in relation to a specific keyword. Technically this is no big deal to Google.

If you sell "blue widget", and you have a page dedicated to that product, and you link your ad to that page, you will most probably get a higher Quality Score. After all, this is what Google encourages our advertisers to do, right?

[suzyvirtual]

GAds, this may be true, although theoretically bid price really works to determine this same thing. Better, more relevant landing pages mean more conversions which mean higher bids.
I am not entirely sure, but my sense is that they are not actually "looking" at the landing pages currently except in situations where a manual review is called for some reason. Although, the recent changes suggest that they will (or may) be doing something like this soon.

[edit_g]

Whatever happened to keeping it simple?!

[patient2all]

Hope this won't get a high "Quality Score":

Widgets here, all Widgets
Save on small Widgets & big Widgets
Free shipping on a $50 Widget order
widgets-widgets.com/widgetworld

Right now I'm having a never ending battle over word repetition when a term is legitimately repeated as in "Pago Pago". Can't get an exception for a few like this (but not that one) to save my life.

However if I seperate the words somehow, I'm good.

My yo-yo campaign is going down the tubes :)

patient2all

[poster_boy]

"...this has been a part of the positioning formula for several months already...it just hasn't been called the "quality score" before.

Suzyvirtual, can you expand on this statement? I believe that (on average) creatives with dynamic keyword insertion have a higher CTR than those without... and, with a higher CTR, comes higher position...

But, have you seen examples where the repetition of dynamic keyword insertion has boosted ranking immediately - without weighing an increase in CTR?

[HitProf]

> I have seen Google testing longer creative text

I haven't seen this yet but I would love it.

[suzyvirtual]

poster_boy, I did some tests on the subject a couple months ago after AWA implied that something like this was in effect. It hasn't always been there. But yes, now, part of the "formula" determining positioning has to do with keyword placement in the ad. So far as I could determine, the more the better for the formula--although there is a point at which the user would no longer find the ad compelling...