Coming soon: Simplified keyword states and quality-based minimum bids.
In the coming weeks, your keywords will no longer be evaluated as normal, in trial, on hold, or disabled. Instead, your keywords will either be active or inactive, depending on their quality and maximum CPC. Each keyword will be assigned a minimum bid based on its quality. As long as its maximum CPC meets this quality-based minimum bid, your keyword will remain active and trigger ads. Learn more.
[edited by: eWhisper at 12:00 am (utc) on July 15, 2005]
[edit reason] Please don't copy entire pages. See TOS. [/edit]
If the new system improves the relevancy of ads showing and that means users start to trust the adverts more then I will be happy.
Will editorial hoof out ads that are clearly not relevant?
Could I say that Google will allow lower quality, lower relevance ads in searches if the advertiser pays more
as i read it: yes. advertisers will be able (barring editorial editor blocking) to advertise on not-so-relavent keywords. but, since their CTR will likely be lower, they will have to bid a higher amount to meet the minimum threshold.
in other words, this allows google to monetize all pages, but advertisers will have to pay a premium if the relavence is not too strong.
If the new system improves the relevancy of ads ... I will be happy.
i expect that overall relevancy will improve because it will become more expensive to advertise on not-so-relevant keywords. google will allow it, but they will charge a premium. so only those few advertisers that REALLY want to appear on a not-so-relevant page will get appear there - and to do so, they will have to put their money where their mouth is.
for relavent keywords, it seems that there wont be too much of a difference to what we have now.
your keywords will no longer be evaluated as normal, in trial, on hold, or disabled... the Quality Score, which determines your minimum bid, is a new name for the predicted clickthrough rate which we have used in the past.
Ok, let me make sure I have this figured out.
Part of the system is the same, there has only been a name change. But other parts have changed, such as lowering the bid price to as low as one cent based on CTR.
Ok, I'm cool with measuring things with CTR. The old way was a total disaster because it didn't even let you achieve a CTR before disabling your campaign. I have created campaigns that were disabled right out of the gate, regardless of how high I set my bid. I hope this fixes that issue and allows the best creative to rise to the top.
(runs to AdWords account to fiddle with campaigns...)
if you have any on hold keywords that you do not want to trigger ads, we suggest you delete them from your account. This is because any keywords with a high enough Quality Score and maximum CPC could be activated and accrue ad clicks.
but also
Any disabled keywords at the time of implementation will remain labelled as disabled in your account.
huh? disabled keywords stay disabled but 'on hold' keywords are activated if they meet the minimum quality score - is that right?
a.
Oh, and when is implementation actually going to happen? (more specifically than 'in the coming weeks')
Will the change happen for different keywords at different times, or will someone at Google flip a Big Red Switch and change everything at once?
1. If we set up a campaign and a subset get axed and minimum bids are rasied to disproportionate levels, We would re-write the ads of course. At this point, do we go back to a normal minimum bid, or do we have to run at a higher rate to bring the minimum bid back down - and if so, how long before they get back into line with the other bids?
2. Can you assure us that there is no way that the minimum bids will be based on the competitiveness of the keyword - only the "quality" of the ad?
Dixon.
Does a kw with a 3% ctr drop to 04p min bid, one with 10% ctr drop to 03p and those performing at 30-40% ctr mean Google will pay you? Seriously, what are the scales or parameters for this? How do you rank relevancy?
Syzygy
So how does one improve the quality score for KWs on an ad if isn't shown? No ad, no CTR means no improvement. Which means that the only way to "improve" a keyword is to up the bid.
CATCH 22
Simplified Keyword States: Keywords will be placed in to one of two states – active or inactive. People like the idea of something that’s a little more binary - on/off, day/night, hot/cold – you get the picture.
I pretty much think we like logic, not simplicity. The old normal -weak - disabled system was perfect, as can normal - in trial - disabled be, as long as the rules are made clear. An on/off switch that jumps like the in trial/disabled state now won't make things any better.
Sorry, just started reading. Let's wait for the implementation for definitive comments :)
As long as the maximum CPC meets the minimum bid, your keyword will be active.
Boy, what a confusing email! Could Google please hire a native English-language speaker their communications?! Today’s message reads like it was automatically translated from Google-speak and then mailed out.
I am reassured by the comments on this board. The email itself sounded very ominous.
