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(PS. Do we need a new thread soon? This one is getting rather large)
I tend to agree, but have always highly valued the grass-roots nature of these threads - i.e. that they have been started by members other than myself. I really like what that says.
(Cough) So if there are any volunteers out there... ;)
Ok, I'll jump in.
Maybe it's me, but it seems like I'm getting more and more of these boxes popping up warning about secure and non-secure items, particularly in the Campaign Settings area. I can't edit a lot of those things in the Editor, so it's *really* annoying to have to keep clicking out of that box. Google, UR DOIN IT WRONG.
Also, while I was going through yet again unchecking boxes for Automatic Match (hint hint) I seem to get tons and tons of pink boxes saying my changes had not taken effect. Seemed to happen more the faster I got in doing these edits.
More of these campaign level options NEED to be available in the next version of the AdWords Editor. *please*.
I don't know if this issue has been mentioned on this thread... but how about finally decoupling "Google search" from the "Search network"? The "Search network" is disabled if "Google search" is unchecked and cannot be selected independently. I don't understand why this is the case. Adwords always replies that they appreciate our feedback and will forward the comments on to the Specialist team, but I've been waiting for several years for this to happen. This has also been mentioned on this this thread [webmasterworld.com] which is very critical of the whole issue.
- unhook old dead clients out of my MCC without having to have the client do it (in some cases I don't know where they are, in one case, he really is dead)
- remove from view client accounts that for whatever reason are not active at the moment - for example, I have some accounts that are seasonal (football season, christmas) or paused (client in jail, whatever) and I really only need to have them front and center in my account while they're active, otherwise it gets pretty cluttered. Would like to be able to hide the inactive ones without having to have them deleted and then re-added later.
In the AWA Alert's thread I recently mentioned that I would be away from AdWords for the next two weeks. This means that the Advertiser Feedback report will not be compiled and sent during those two weeks.
On the other hand, it also means that the many readers of the report will be especially hungry for feedback when I return. So, please keep this thread alive, and I will include everything posted here between now and then in the next report.
It'll be huge!
- budget increase over 20% (or some number)
- account or password change
- activity from an unknown IP number
- more than X adgroup or Y keywords added in one session
- account access changes
- other changes I haven't thought of yet
In my head, I'm thinking there are certain things that would be more likely to indicate a hack than others for me, and those might be different for others, so ideally I'd like check boxes for notification and confirmation, and the ability to leave some metrics unchecked.
For example, if I routinely add 1000 keywords to a campaign in a single session, I'd probably want to leave that one blank, but for Jane Doe, who might only be running a few dozen keywords total, adding 1000 at a time would be a warning signal of nefarious activity.
And for those of us at the MCC level, it would be great if we could utilize it at the account level, because I have some clients who are very small and have very small accounts and spends, and others who are much larger.
I'm not entirely sure how you'd do it; haven't thought that far yet - is it possible to switch the google account (email address) on an AdWords account without intervention? But Google should be able to come up with something.
You can filter on the status 'Inactive for search' but not on 'Inactive for first page'. Even the 'order by status' does not sort the column 'status' by the current status.
You still can search for the status 'Inactive for search' (bid is to low to be active at al). However, you will never see the status 'Inactive for search' since this has been removed with the implementation of the 'Bid is below first page'. Would be great to have the old 'bid is to low to be active at al' column as an option in the 'change columns' drop down list box.
2. When editing keywords an option to raise the bids for selected keywords to meet he minimum bid for the first page. Now Ihave to use notepad to write down al the new minimum bids I would like to use for the selected keywords. Time consuming task.
[edited by: Dlocks at 12:42 pm (utc) on Oct. 12, 2008]
Users, Google and advertisers would benefit. Users could click on SERPS or the ads and get relevant results. Advertisers would be able to highlight their offerings to users through relevant ads. And Google would be paid for the clicks.
Yep, that's what I'd like.
also, can you add a choice "everyone but me"? i do the bulk of the changes when i'm managing an account and sometimes they have many users that can also make changes, can i select something like "changes by all others" so i don't have to scroll and screen (or [CTRL] select multi)?
MCC - Account grouping
Account grouping in MCC would help in maintaining accounts better if we run multiple for the same purpose, or simply to put currently inactive accounts “away” by grouping them into “Inactive” group. Besides agencies, all other advertisers that use MCC could benefit from it. It would help everyone aggregate whatever they ant, so we have a quick glance into performance of accounts. For example, I have three accounts for US, two for UK, and one for other six countries. In order to have a quick glance into their performance (clicks, impressions, cost) grouping would help a lot. We should be able to expand and collapse groups just like we do in Windows Explorer.
MCC - Total Amount Spent
As of now, if we have multiple currencies among accounts managed, the currency that is presented in most of those accounts will prevail in the total Amount Spent, regardless of what currency our MCC was setup in. This means that if we control 15 accounts in MCC, and of them, 5 are in $CAD, 8 in $US, and 2 in GBP, $US will prevail in total Amount Spent.
But what if 80% of the total spend is in GBP or CAD? Total line is absolutely useless in this case.
For MCC, we should have the choice for “main currency”.
AdWords Preview Tool
Let us see destination URLs. There are moments when we need to know what the destination URL is. Simply, there are lots of cases when geo-targeting is playing a big role, and if we are all bordered to our local Google, wherever we are. Our only solution is the Preview Tool, if we want to check the results for a region we have no other access too (state, city, whatever). Yes, many times, it is not just to SEE, but to CHECK results. Right now, we are forced to use various proxy servers in order to get the REAL results. Why not have AdWords do it for us? This would also help in reducing invalid clicks and impressions, as people would always use the Preview Tool, not the real Google.
I would like the ability to track groups of keywords that may not be in the same ad group or campaign, or even related in any way. I guess I would call them virtual ad groups. For example:
Let's say on Monday I make some bid changes to several keywords within my account. These keywords are found all throughout my account, not just from one single ad group or campaign. On Friday I would like the ability to track or review the changes I made. Assigning these keywords to a virtual group would help. The keywords never really leave their original location, just appear as a grouping of my liking. This would make for quick easy review of changes made to a large account. The same could be done with text ads.
There's a number of ideas in various items here today. One that I remember is that we shouldn't have to have an extra click to get the detailed QS info under the magnifying glass.]
Thanks for the heads-up netmeg. I'll certainly keep my eyes out for them - while still promoting the value of folks including their ideas here, as well, where I am absolutely certain to see them and pass them along. ;)
The amount of time that I am able to spend here at WebmasterWorld varies a lot from week to week and is sometimes a bit on the low side. Still, one thing I always do is include feedback from this thread in the report - without fail.
Thanks very much, as always.