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(PS. Do we need a new thread soon? This one is getting rather large)
I tend to agree, but have always highly valued the grass-roots nature of these threads - i.e. that they have been started by members other than myself. I really like what that says.
(Cough) So if there are any volunteers out there... ;)
Ok, I'll jump in.
Maybe it's me, but it seems like I'm getting more and more of these boxes popping up warning about secure and non-secure items, particularly in the Campaign Settings area. I can't edit a lot of those things in the Editor, so it's *really* annoying to have to keep clicking out of that box. Google, UR DOIN IT WRONG.
Also, while I was going through yet again unchecking boxes for Automatic Match (hint hint) I seem to get tons and tons of pink boxes saying my changes had not taken effect. Seemed to happen more the faster I got in doing these edits.
More of these campaign level options NEED to be available in the next version of the AdWords Editor. *please*.
How about an option, when you block a domain, to include all the other domains owned by that same entity. Trash is genetic / inherent, allow us to have power against it, versus trying to flush out every never-ending permutation that polluting mutants pursue as a strategy.
Yeah - advertisers would be able to prevent their ads showing on any domain owned by specific publisher IDs. The simple option of:
1. prevent ads showing on a specific domain
2. prevent ads showing on any site owned by pub-id #*$!x
It would also help Google remove underperforming sites from the content network when there was insufficient advertisers to display relevant ads on their sites (NB: This isn't about banning adsense publishers from google services as they would still be able to use the google affiliate network and still be able to have ads running on domains that did have enough ad inventory).
When using keyword tool, and looking into the list of suggested keywords, I would like to see those that are affected by negative keywords that exist on a campaign and/or ad group level.
This would give us more control over how our ads are running.
(Okay, I just made that phrase up)
I have a few accounts where some very targeted parked domains appear to be converting for us. So I'd like to be able to block most parked domains, but then exclude (or allow, depending on how you look at it) some of them that are sending us sales.
In saying that, I think I may have elmininated the pages that concerned me by remving some country targeting options as I haven't seen the same group of parked pages showing up since. I will continue to monitor it and if they pop up again, I'd know where to look :P
1) I would like a secret code word or something for those of us who are GAPs or are fairly well familiar enough with AdWords that when we have to deal with support, we can save time and bypass the front line support personnel - for example, I am having several different problems with my accounts, and before I can even come close to talking to someone with some actual knowledge or who can help me, I have to keep repeating the problem over and over in email, and receiving back responses telling me how to create a report as though I were a newbie, or responses that are merely cut and pasted from the help files. I understand why those people are there, and perfectly see the use for them - but I've advanced a little bit beyond that, and it's a dreadful waste of my time (the one thing I have the least of these days)
2) Google needs to spend some time cleaning up its language. I don't mean profanity, I mean error messages, and other indications. For example, in this thread [webmasterworld.com] people talk about the keyword status tool telling them the landing page doesn't seem highly relevant, but it doesn't tell them relevant to *what*. I know Google deals in a lot of generalities, but this one is kind of silly, and it wouldn't be giving away the farm to at least finish the sentence.
There are instances of this all over the help docs, messages, etc.
Thanks very much - and still lots of time for late-breaking additions to this thread. I'll certainly check back before I send the report later tonight.
2) Google needs to spend some time cleaning up its language. I don't mean profanity, I mean error messages, and other indications. For example, in this thread people talk about the keyword status tool telling them the landing page doesn't seem highly relevant, but it doesn't tell them relevant to *what*. I know Google deals in a lot of generalities, but this one is kind of silly, and it wouldn't be giving away the farm to at least finish the sentence.
Excellent point Netmeg.
My suggestion to ELIMINATE keyword relevance to landing page problem is for Google to refine their existing keyword extractor tool and make it a tool for determining keyword relevance for Adword customers (maybe have this part only accessible from within a valid adwords account).
Currently the keyword tool can sort by relevance... but people still get poor or ok relevance when they use those keywords. My suggestion is to display the ACTUAL relevance to individual landing pages along with a minimum bid value.
An advertiser has built a landing page and has a list of keywords they want to target. They run the keyword tool over the landing page and Google sort all relevant keywords (including synonyms) and display their actual quality score for keyword relevance (Great, Ok, Poor) along with minimum bids.
Advertisers can then choose the most relevant as sorted by Google, create ad groups and write their ads. If the QS reduces and min price increases significantly, the ad copy is to blame rather than the keyword (i.e. Google has already determined the keyword to be highly relevant and in context with the landing page).
If the desired keywords are not showing as highly relevant, the advertiser can construct another landing page and repeat the process.
- Set budget limit on ad group level (checkbox for enable/disable while campaign level budget is still the master one. $1,000 on campaign level, but $200 for one of several ad groups).
- Keyword research tool shows number of searches based on “WHAT”? If I use it inside the campaign I run in Sweden, I don’t care about stats from US or whole world, but Sweden only. Make it relative to campaign settings.
I have been asking for this for 3 years now. They keep saying they are looking into it - but they will not do it -unless- we all start spending less money with them because the ROI is getting lower - which will not happen..
allowing domain exclusion (great for me) is bad for them. Hope it happens, but I would not bet on it..
Even when it does happen, though, I will always check on this thread and include the latest feedback in the Advertiser Feedback Report.
All the latest posts are now included in the report, and (as usual) there is still plenty of time for more.
If we bring a client over and put them under manager defined spend, we cannot release the account back to the client with their previous billing preferences if they want to cancel our service.
They either need to open a new account or have their account back, but pay us instead of Google as there is no option for changing billing once it's been a MDS.
This is a pretty big issue for us. We like getting clients, but we don't want to start with a fresh account every time, due to account history etc, so if we could get this fixed it would be fantastic.
Search Query Impression report - show queries that have triggered our ads but no clicks. Invaluable tool for negative keywords as well as for campaign improvement. It can even give new ideas to advertisers about what people are looking for, in connection to what advertisers are offering.
I had a scenario yesterday where this would have been very useful - we created an Analytics profile for a client two years ago when we overhauled his ecommerce site. So there's two years worth of ecommerce data there. Then yesterday, unbeknownst to me, the client fired up a long-dormant AdWords account under a different, much older Google Account, and then attempted to go into Analytics from AdWords, which created yet another Analytics profile, which *really* gummed things up. Had to spend half an hour on the phone with support to get things sorted and merged properly. This is not the only time something like this has happened with clients.
Preauthorization failures on billing should automatically send emails.
The ability to run a report that gives the quality score of keywords or ads.
The ability to run ads on specific search partners, for example so I could display my ads on only gmail or something like that.
(Yes, I know it's in Conversion Tracking now, but I'd like it on the Campaign Summary page)
If you could over ride it to say you're ok with that duplicate that's fine, but if editor can find duplicates forensically, then maybe it could give you a heads-up when loading....
That would be even easier than doing it in editor.