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Ebay Pulls Ads from Google AdWords Network in USA

     

Brett_Tabke

7:01 pm on Jun 13, 2007 (gmt 0)

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[news.yahoo.com...]

EBay has pulled all of its paid search ads from Google AdWords network in the U.S in an eyebrow-raising move likely to be interpreted in the industry as a sign of deteriorating relations between the two Internet giants.

Durzy characterized the decision to pull the U.S. Google ads as an instance in a continued experiment eBay does to determine the best allocation of its advertising and marketing budget.

But a source familiar with the situation said the move is an angry reaction by eBay's management to Google's decision to hold a protest party concurrent with the start of eBay Live, the company's annual conference for merchants.

Why does it matter? eBay was once the largest ad buying on all of Google.

bcolflesh

7:09 pm on Jun 13, 2007 (gmt 0)

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So sad - no more:

Looking for BUBONIC PLAGUE?
Find it on Ebay!

ogletree

7:10 pm on Jun 13, 2007 (gmt 0)

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I will be the first to say "Thank God". I am so sick of seeing the ebay ads. I wonder if they will just be replaced by affiliates.

howiejs

7:10 pm on Jun 13, 2007 (gmt 0)

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Clash of the titans . ..

"I wonder if they will just be replaced by affiliates."

What is ebay's current policy?
no paid ads direct to their pages?
no display url to ebay.com?

Brett_Tabke

7:13 pm on Jun 13, 2007 (gmt 0)

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More importantly, will eBay ban anyone mentioning g checkout on Ebay and will Google bury anyone that takes paypal? Film at eleven.

benevolent001

7:19 pm on Jun 13, 2007 (gmt 0)

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More importantly, will eBay ban anyone mentioning g checkout on Ebay and will Google bury anyone that takes paypal? Film at eleven

This will be cold war sort of i guess no one will take any action similar to above , otherwise if they do that ultimate looser will be they themselves and advantage will go to others for sure

It will be interesting to watch Microsoft or yahoo reactions or any deal in coming future

skipfactor

7:20 pm on Jun 13, 2007 (gmt 0)

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It's not the kind of activity one partner normally does with another.

Sassy G stages a protest party, too funny. Gotta hand it to them on that one. It reads like one of their April Fool's:

We’ll use the same spot where revolutionaries launched the Boston Tea Party to celebrate freedom with free food, free drinks, free live music -- even free massages.

[googlecheckout.blogspot.com...]

Enjoy the lack of ads while you can. I expect Ebay will return after their 'experiment' has run its course.

ByronM

7:21 pm on Jun 13, 2007 (gmt 0)

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i don't really use google anymore, but i do find it intriguing that eBay pulled the ads - thats probably a lot of money down the tubes for G.

eBay is sort of synonymous with the interweb, so it may just be business as usuall. Perhaps growing offline or targeting less sophisticated users is where eBay needs to push its brand/awareness to actually pay off.

jcoronella

7:27 pm on Jun 13, 2007 (gmt 0)

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The google protest party is in pretty bad taste. Very unlike them.. I wonder who actually approved it, and how long they will be in their position.

SEOPTI

7:40 pm on Jun 13, 2007 (gmt 0)

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Finally all the sick eBay ads are gone.

Brett_Tabke

7:42 pm on Jun 13, 2007 (gmt 0)

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It will be interesting if eBay starts to auction off ads for placement on it's affiliate sites. It could get interesting if Yahoo trys to enforces it's ppc patent.

trinorthlighting

7:42 pm on Jun 13, 2007 (gmt 0)

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This does not suprise me since yahoo teamed up with pay pal on payment processing. Now its time for G Auctions. Watch and wait....

Watch google put in no seller fees for a year! That would really put the hurting on ebay.

hannamyluv

7:45 pm on Jun 13, 2007 (gmt 0)

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The google protest party is in pretty bad taste.

I have to agree. Very immature. It is kind of a rule in business. You are never openly hostile to a competitor. I have known senior executives who pulled asided young exectutives and gave them hell for trash talking to a competitors face. Even worse that their competitor was also a client.

trinorthlighting

7:49 pm on Jun 13, 2007 (gmt 0)

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I like the part about how it will "decrease" advertising costs.

I bet they will not adjust down their selling fee's.

incrediBILL

7:50 pm on Jun 13, 2007 (gmt 0)

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Give it a week or two as eBay won't risk their bottom line and face a shareholder revolt.

If the Google ad pulls hurt them significantly, they'll put those ads back.

FWIW, I fired eBay years ago as I've had ebay.com in my AdSense filter list forever.

netmeg

7:50 pm on Jun 13, 2007 (gmt 0)

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Good riddance. I am *so* over eBay, on just about every level.

bw3ttt

7:58 pm on Jun 13, 2007 (gmt 0)

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Hmmmm... That's interesting because I actually get a lot of traffic from eBay via the "Search Network" option in Adwords. I also get a lot of traffic from Shopping.com which is owned by eBay.

Roughly 40% of my total traffic comes from them because my sites are retail oriented.

Brett_Tabke

8:01 pm on Jun 13, 2007 (gmt 0)

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ebay ads have been pretty rare on google lately anyway. I've done a ton of commercial surfing lately and have only run into a couple.

Tropical Island

8:01 pm on Jun 13, 2007 (gmt 0)

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I also have eBay in my filter list from the beginning. Won't miss them.

julinho

8:05 pm on Jun 13, 2007 (gmt 0)

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It looks like G is taking it back:

[googlecheckout.blogspot.com...]

bw3ttt

8:08 pm on Jun 13, 2007 (gmt 0)

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{{I will be the first to say "Thank God". I am so sick of seeing the ebay ads. I wonder if they will just be replaced by affiliates. }}

Affiliates in the USA are not allowed to link directly to eBay from Google as of June 1st.. I have no idea if it is related to this spat..

venice

8:32 pm on Jun 13, 2007 (gmt 0)

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"It looks like G is taking it back"

I'll say, that reads like retreat to me.
It's actually kind of refreshing to see big companies playing these games. Makes me feel a teensy weensy less childish in my "I'm no longer linking to you because you're doing the same stuff as me and I was here first!" relationships.

amznVibe

8:40 pm on Jun 13, 2007 (gmt 0)

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I had always blocked ebay.com ebay.ca ebay.co.uk

I had also hoped by now (2007) Google would have a serious ebay+paypal competitor running. Ebay+paypal has had virtually zero competition for almost a decade now (1998) and we all know what that does for consumers (they lose).

Hopefully this is a true rift that will allow/force Google to get serious about taking a bigger bite of ebay+paypal's business.

farmboy

8:56 pm on Jun 13, 2007 (gmt 0)

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More importantly, will eBay ban anyone mentioning g checkout on Ebay...

Ebay already prohibits sellers using Google checkout to complete transactions.

FarmBoy

bwnbwn

9:15 pm on Jun 13, 2007 (gmt 0)

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I find it hard to believe it will hurt ebay as they have the rule of the serps in Google anyway so why pay for a paid listing when they have the free one anyway.

I agree bad taste on the party seems Google is getting a little light headed and shooting themselves in the foot, maybe to many billions made them think they are invincible.

Funny thing about this business you can be flying high one day and the next it all comes crashing down around ya...

fischermx

9:17 pm on Jun 13, 2007 (gmt 0)

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Now, they looked so chicken:
[googlecheckout.blogspot.com...]

bwnbwn

9:22 pm on Jun 13, 2007 (gmt 0)

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fischermx
Time to suck it up hu boy that was a quick turn around

bhartzer

9:23 pm on Jun 13, 2007 (gmt 0)

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pull their ads

Personally, I think eBay's pulling of their ads off of the Google AdWords system has more to do with what eBay is calling their upcoming "Google AdWords killer" than anything else.

eBay has already started auctioning off radio ads [cnbc.com], I wouldn't be surprised if they will be going after print and online ads soon.

pontifex

9:35 pm on Jun 13, 2007 (gmt 0)

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It will be now very interesting, if the redundant subdomain listings will vanish from the index any time soon.

The auction giant takes up to 9 positions in the SERPS for some german terms I watch in the top 30.

<conspiration theory>
I personally considered that subdomain spam and suspected G to ignore that because of the large budget...
</conspiration theory>

which is by the way not just me... threadwatch mentioned that, too!

P!

ipohopper

10:09 pm on Jun 13, 2007 (gmt 0)

10+ Year Member



News Flash!

eBay introduces a Search Engine Quality Score. After eBay's Quality update, Google's landing pages abrubptly became "inactive for Search". Google will now have to increase the quality of their search results in hopes to become active again. eBay will/maybe/maybe not evaluate Google from time to time to see if their landing page quality has increased. If/when/ever their quality has increased eBay will re-activate Google keywords.

I'm so glad Google (without warning) lost a good chunk of revenue like the rest of us who got hit by their Quality BS.

Will be interesting to see how their stock reacts.

iPo

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