AdSense Earnings and Observations - March 2024

[gatormark]

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System: The following 3 messages were cut out of thread at: https://www.webmasterworld.com/google_adsense/5101109.htm [webmasterworld.com] by engine - 7:52 am on Mar 1, 2024 (utc 0)

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1.7 million page views in a month used to get me a lot more money back in the day. I’ll finish February down 8% from 2023.

[MMedi26]

Welcome To March! Let’s hope things increase because whatever January & February was needs to end ASAP.

[Sissi]

Adsense is testing new tools for certain accounts and they are quite good.
I m seing already positive results that would bring back the nostalgic revenues .
Feb 24 has been continuously good + 35 % vs Feb 23 which was already nice.
The first March hours are fantastic.

[MMedi26]

I got a notification about offerwall. Don’t know what it means. My March started terribly.

[loboblahz]

I have been testing offerwall since yesterday on one of my sites with little but regular traffic.

[Conro]

@Sissi What do these new tools do?

[not2easy]

The discussion about Offerwall is here: [webmasterworld.com...]

It helps to have it in one place ;)

[Sissi]

@conro
Offerwall presents an ads video full screen under certain conditions
The other one is to recover revenues from ads blocker by asking for consents to accept ads in case the user is using it
The latter tool is not bad, knowing the biggest drop in Adsense revenues was mainly due to Ads blockers at least om my side

[CommandDork]

Looks like they are back to their old ways when collecting clawback: nearly 2% for February after months and months of less than 0.5%.

[MMedi26]

Really feel like this is the end of Adsense

[Sissi]

1% clawback against this fabulous increase is accepted

@Mmedi26 : Adsense idea to count views instead of clickds is genious it s not the end it s a new begin

[MMedi26]

@Sissi I’m happy you’re benefiting but I do see less wins and more losses from creators. A bad new beginning.

[SeoSkrillex]

28% clawback never had more than a few percentage points; usually, it's sub 1% clawback. No change in traffic sources or quality.

[Sissi]

@Mmedi26
They are 1000s of happy publishers the issue is about adapting to the new situation by testing et working on contents.
My input is to motivate publishers like you not to give up and show the light in the tunnel.
I m loyal to Adsense as at the end this source of revenues for the last 18 years has been precious.

Adsense is not a sprint but a marathon.
Times of quick money while enjoying a Mojito are over

[MMedi26]

@Sissi I’m not giving up but I’m also not going to be fake about the reviews I’ve personally seen about the switch.

[Bako]

3 years ago my page RPM was around $3.00 now it's around .55 and it keeps going down for a long time I was like it will never go under $2.00 nows it's like what is going on! I have had days where its under .40

[MMedi26]

After the full switch last month, I kind of new to expect the worse for March. It’s March 2nd and I barely made $50 with Adsense. I use to make over the threshold on the first day of the month. It’s really unfortunate what’s happening. Even my Facebook views are way down right now.

[MMedi26]

Knew*

[Sissi]

Never link facebook traffic to Adsense revenues , this can be toxic.
Develop natural qualitative traffic.

[MMedi26]

@Sissi I run a different type of site/niche than you. Social media is a big part of what I do.

[Sissi]

@Mmedi26
Understood no worries we all struggle

[MMedi26]

If you would’ve told me last year that this is how things would be going in 2024 I wouldn’t believe you lol the change is way too big

[loboblahz]

The situation still seems stable on my side since mid-February. March started at the same level as last year, while until mid-February I had a loss of income of around -20% since the start of the year. I'm happy to be back at the same level. Last year the decline continued throughout the year compared to 2022. I remain wary, and I am waiting to see if this continues until the end of April to confirm a real long-term change.

Regarding Offerwall, I have not yet seen any significant change on the site where I activated it

[MMedi26]

Everything is extremely low on my end. March is the first full month with the change so I kind of expected bad numbers. Didn’t expect thing to be this bad though. I do monetize on Facebook though so at this point it’s looking like Facebook is a better option for me than Adsense.

[dolcevita]

@MMedi26

Try offerwall. After the implementation of the offerwall, for the third day in a row RPM and CPC have grown enormously and are giving the same results that I had all along in 2023.

[CommandDork]

@dolcevita

Have Total Visits, Total Revenue, and time-on-page / pages-per-visit been affected by implementation of Offerwall for you?

Those would be my biggest concerns trying it on my site(s).

[dolcevita]

There are slightly fewer impressions and page views, but on the other hand, RPM and CPC are much higher, so the positive effect is much greater for now, than the negative.

Yesterday, for example, the RPM was 9.00, which is an enormous jump in 2024, when it was around 3-4 the whole time.

Try it people for a few days and see what effect it has on your website.

[MMedi26]

I turned on ad block recovery recently. Maybe that hurt my views. I just turned it off.

[londrum]

Has anyone noticed the quality of ads taking a big dip. It’s like they don’t have enough advrertisers to fill all the slots anymore.
I have a travel site and i’m getting stuff like domain name registrars (in a foreign language), house builders, share trading markets, shop fitters
I thought with the demise of 3rd party cookies and personalised ads it was supposed to go back to contextual adverts

[Sissi]

From my side 80 % contextual
The new model is quite nice to generate high revenues without a single click