AdSense Earnings and Observations - November 2023

[LucasPerez]

Do not activate Adsense ads: the instructions worked before.:
[support.google.com...]

But currently these instructions no longer work, you have to ask to review again, a waste of time:

[edited by: not2easy at 1:00 pm (utc) on Nov 1, 2023]
[edit reason] split thread cleanup - New month, new thread [/edit]

[gatormark]

October was slightly above 2022. Let’s see what November holds.

[allhearts]

First day of the month is starting off really bad, hope it's not a sign of things to come this month.

[MMedi26]

Waiting for the clicks to increase. Holiday advertisers, we’re ready when you are!

[Soulofmonk]

October 2023, 31% down vs. October 2022, 49% down vs October 2021.
Traffic
Oct 23 16% Up vs October 2022
Oct 23 7% Up vs October 2021.

Despite losing a big chunk of traffic in recent updates, we are still up compared to last year, but RPM is way too low.

[rafraf]

Is adsense reporting stack or I'm getting lowest rpm in years today (like 40% cut to avg this year)?

[Sissi]

Probably stats same here

[MMedi26]

My RPM seems great but the clicks are pretty low right now. I do have a decrease in traffic too. Hoping I can get everything in order soon.

[Soulofmonk]

AdSense update;

[blog.google ]

[magician]

[blog.google...]

Google AdSense will be updating its revenue share structure early next year

[allhearts]

Read the article, but I'm a little uncertain of how earnings wont change when they say "Based on our tests, we don’t expect publishers to see a change in their earnings as a result of these updates."

I don't get a lot of traffic, so I'm afraid that the tier in which my sites fall under won't make as much as with the CPC version.

Another blow to us publishers by father G..gle.

[gatormark]

@Allhearts

Yeah, I do not understand that either. I read the article, and it is unclear as to how it will impact revenue. It just seems like a strange approach. I use Google Ads to promote my business as well and I use the pay per click method. I do not want to change.

[Soulofmonk]

50% drop in Nov RPM compared to the past few years[it's the lowest I have seen in November]. If November is like this, imagine how January will play. I am terrified :(

[greenlift]

Something I've noticed as of late is that add displays are very slow. The whole page would load and only after most of the page loaded the ads would start to display. I don't use auto adds. Wondering if this is intentional or a technical issue on the side of Adsense? One would think that the quicker adds display on the page the better?

Since this started a week ago or so the RPM is the lowest I've seen in 10 years since using Adsense.

[DarkSide83]

I have a drop of 35% in 2023 compared to 2022. I‘m currently expecting another drop of 30% in January 2024 compared November/December this year. That will result in a total drop of 55% in 2024 compared to 2022. I‘m terrified too. :-(

[gatormark]

Down 14% compared to November of 2022. It’s not looking good.

[Mentat]

November is down the slope.
Google is shuffling the cards again for Christmas shopping :(

[CommandDork]

Ya, earnings for Nov for me are ok but behind last year's haul. And that was worse than the year before. And worse than the year before, and...

[Soulofmonk]

I am getting January-level RPM in November.

[DarkSide83]

Imagine what the January RPM will be :-(

[allhearts]

Not sure where you are all from, but every year when the clock goes back one hour in my time zone ET, I always see a drop in traffic and earnings, and sure enough today was one of those days.

[Mentat]

eCPM meltdown in November?
Why?

[allhearts]

Everything extremely low today, and a very bad month for me so far.

[DarkSide83]

Why are we having January-RPMs in November? January will kill me.

[allhearts]

@DarkSide83,

Maybe the Adsense switch from CPC to Impressions will be a blessing for most of us, the way things are going we can only hope

[MMedi26]

Explain more of this? There’s a switch happening? How will this help us? @allhearts

[not2easy]

The article is here: [webmasterworld.com...]
It pays to step outside the bubble on occasion ;)

[allhearts]

@MMedi26

Starting early next year, adsense is going to stop paying publishers by the click and start paying by impression, publishers will still earn 68% and in some cases 85% of the revenue.

Google states that according to their tests, that they don’t expect publishers to see a change in their earnings as a result of these updates, but if anything I hope they are reffering to earnings from the past, because earnings these days are horrible.

[DarkSide83]

Every day gets a little worse than the one before.

[Breathofair33]

@allhearts I totally missed that! PPC and now by impression...oh man i expect this to have severe consequences to publishers.
You will see their model die very fast if it doesnt work. I wonder how that works for YouTube ads