AdSense Earnings and Observations - October 2023

[allhearts]

September was a month to forget, hoping for better things in October.

Good luck everyone.

[DarkSide83]

Lowest revenue ever seen this week. The week before was actually pretty okay. Down 50% this week.

[MMedi26]

October is 100% worse than September and we thought last month was bad lol

[Whatagreatdayitis]

World events can have a dampening effect on traffic to a website, depending on who your audience is. I've noticed a sudden drop last week, and i would attribute that to the war in Israel. People are suddenly paying more attention to the news. I've sees this happen to my website and my YouTube channel over the 20 years that I've worked on them.

[MMedi26]

My lowest day since August. This whole week is terrible though and caught me off guard.

[gatormark]

Things seem to be slowing down a bit the past couple of weeks. Weird but this feels like 2019 right before COVID. Man, I hope I am wrong, I sense something bad about to happen. I just don’t like the feel of things in the USA.

[MMedi26]

@gatormark I really hope not. I’m counting on November/December to be great months. Especially because of Holiday shopping.

[gatormark]

@MMedi26, I hope I'm wrong.

[MMedi26]

Another day, another terrible start. My site has been hit hard in the click department. Barely getting the amount of clicks I was just getting.

[fearlessrick]

Interestingly, my page views had been way down since about Sept. 23, but yesterday they bounced back, three times what they were the day before. I think I was suffering from an indexing glitch which i may have actually caused myself (DOCTYPE matters. Who knew? I didn't).

[edited by: not2easy at 4:20 pm (utc) on Oct 14, 2023]
[edit reason] cause and effect: ToS #19 [/edit]

[fearlessrick]

@gatormark, something bad about to happen? How about something bad has already happened, is continuing to happen, will happen in the future. Big time leadership failure, IMO, and too much new world order globalist social engineering.

[gatormark]

@featlessrick

Make no mistake about it. Things can get worse.

[Sissi]

Apparently that was an issue with Google Ads
[searchengineland.com...]

[ember]

I think the Google Ads issue has been going on for a lot longer than three days.

[Juniya]

@Ember for sure, they have had some issues for well over a month.

[Sissi]

Today is just horrible

[DarkSide83]

Here too … I‘m so sick of it.

[MMedi26]

Same here. I feel like I’m being sabotaged lol. Others things aren’t working properly either.

[Sissi]

Stats are frohen for hours now
Google has a major issue I think

[gatormark]

Great traffic numbers but I am see fewer ads. I should be about 13% high today than I am. Lets see how the day closes.

[MMedi26]

I feel like my RPM and clicks aren’t matching my revenue. It looks lower than it should be.

[loboblahz]

Yesterday, huge rebounds in my results whether it was the RPM, and the total income (number of clicks) etc. The sites exceeded last year's results on this day.
Even if it continues like this until the end of the year, it's impossible to make up for the loss. But on the other hand, I continue to work on new sites. While seeing that the old ones work well.

However, I just saw a video on Youtube, showing that Google prohibits access to Youtube to people with AdBlocks. Youtube displays an information message going as far as deactivating the player in certain cases. If Google has gone to war against AdBlocks, I'm interested to see the results in the future. Because I don't realize the loss that this software has caused us.

For my part, I have activated the anti Adblock message function offered by Adsense on the majority of my sites for several weeks.

[dolcevita]

I can't remember exactly when the CPC was as high as yesterday (16 October), but certainly some 15-16 years ago, before the big banking crisis.

Back then, CPC was regular for months, if not 3 or 4 years, between $0.30 and $0.45 every day.

To my wonderful surprise, yesterday I saw CPC around $0.35 and thought, wow, what a pleasant surprise. If you compare that with the current situation, where the CPC has been between $0.15 and $0.23 for years, then you can imagine how surprised I was.

And the memory of that time from the past came back to me :)

However, I am convinced that it was a specific day and that it will not be a rule.

[MMedi26]

There’s been zero consistency in numbers this month. You never know what you’re going to get the next day.

[itek]

Im at .13 CPC with high quality US traffic. Absolutely pathetic. Googles QUARTERLY net income for the Q2 was 18.37B up nearly 15% Y/Y. I Expect it to be even high for Q3.

Seems everyone is doing absolutely terrible but Google....

[Sissi]

In my view Google is facing some technical issues for weeks now
Because I notice that clicks with 2 digits in USD are still generated

[allhearts]

In Octobers past, the earnings would skip to a new level starting in October straight till the end of December, now the earnings at the end of the year are far worst then the bad months back then, times have sure changed for publishers.

[sirius7]

I only left Adsense ads on a few pages, the best performing pages (not that any of my pages perform good with Adsense on this moment) and on the rest of the pages I show an affiliate anchor ad that I've created with HTML, CSS, and javascript. If I remove Adsense from all pages, my site will be removed from my Adsense account by Google. This way, I can keep my website in my account.

On this moment, I only use an Adsense anchor ad on a few pages and my own affiliate anchor ad on most pages.

[MMedi26]

Woke up to the worse page RPM I’ve seen in months after the day started off pretty well. This is getting so annoying.

[MMedi26]

I’m noticing terrible glitches with the system. Around 2am, I had an rpm of like $18, I go to sleep and wake up to an rpm of $6. They’re literally messing with site owners right now lol.

[Sissi]

Conclusion: don t go to sleep 😄