March 2021 AdSense Earnings and Observations

[JorgeV]

Hello,

Sending good vibes for the new month.

[NickMNS]

Less than 1% clawback and February was 10% lower than January. This works out to basically the same given that February has three less days. I hope this continues into March.

[JorgeV]

0% clawback, this is the trend since a while now. Some month ago I had "clawforward" :)

[allhearts]

First couple of days of March are starting off with CPC being lower, anyone else notice?

[Niresh12495]

I do. Mar starting with very low cpm and cpc.
Hope everything will be alright.

[Mentat]

Today the eCPM is the lowest of this year!

[gatormark]

Just to show how bad last year was, I’m at +100% of last year’s Adsense revenue for March.

[capulkit]

5% clawback, without noticing any click bombing.

[ember]

Vignette ads have changed. They'd had an X in the top right of the ad to exit the screen. Now they have a Close and Open at the bottom of the ad and no X.

[allhearts]

@ember

I don't use Vignette ads on my sites, I find them to intrusive, what is your take on them and are they worth it?

Thanks.

[ember]

@allhearts, they do very well, at least for me, since they have a high CTR, which is probably why Google has made the change. Too early to tell if the change will affect the CTR, but I think it will.

[AlexB77]

173% up compared to the February 2020, 17% up compared to January 2021. Clowbacks are insignificant, 0.1% to be precise.

March started strong, hopefully this pattern continues throughout the entire month.

[edited by: AlexB77 at 8:27 pm (utc) on Mar 3, 2021]

[allhearts]

@AlexB77

Good to know, it seems this year has been better for many. Just slightly better for me but I'm keeping my hopes up.

[Niresh12495]

@allhearts When I started testing vignette ads RPM started with 14+, after it dropped to 4$.
Yes, its intrusive.
I'm looking forward for Mar 10, As links units going away it may improve CPC for non link ad users like me.

[allhearts]

@Niresh12495

I stopped using the link units a few months ago and didn't notice any difference, yeah I hope come March 10th there will be an improvement on CPC. I know we are only 3 full days into the new month, but have you noticed lower CPC in March this far?

[MayankParmar]

Any chance native ads will do better than display ad on desktop? Ad will be after the first two paras of the article and it will replace link ad

[Lisa01]

Where do you guys view your vignette ad revenue? Sorry for the dumb question because I check adsense mostly on mobile app

[allhearts]

Good question @Lisa01, I’ve wondered the same thing even though I don’t use it.

[NickMNS]

@Lisa01

Reports => Ad Behavior

[ember]

The app - I think we're probably using the same one - doesn't show vignette revenue, at least as far as I can tell. I see it on desktop. Reports-> Ad Behavior.

[Niresh12495]

@allhearts My CPC got better by Mar 4. How was yours?

[gatormark]

Today, exceptional numbers for a Friday! CPC is high.

[allhearts]

@Niresh12495

A little better today but still not as good as at the end of March.

[Alkan]

Yeah, February was the best for me, I didn't have good earnings in January, March seems to be the worst of all

[allhearts]

RPM is getting worse for me as the month goes on, anyone else on the same boat?

[gatormark]

@allhearts

RPM was the best of the year for me Friday, however today, Sunday, it’s starting off low.

[allhearts]

@gatormark

Yeah today it’s even worse for me as well, hopefully tomorrow it will pick up.

[AlexB77]

The best days of the year so far for us are Wednesday and Thursday. Thursday was the record day so far with the highest RPM and earnings. Today started off slow, but weekends are always slow for us, so nothing extraordinary here.

[allhearts]

@AlexB77

Best days of the week for me are Saturday's and Sunday's, so yesterday and today's numbers come as a complete surprise.

[Niresh12495]

Sunday ended up with low RPM, idk why. Any one else or am i the only one?