May 2018 AdSense Earnings & Observations

How is May 2018 treating you?

[martinibuster]

Ok... here we go!

How is May 2018 treating you?

[ivok]

Thanks, Nick, seems it’s ok then :)

[Ironside]

@Nick

Yeah, that's what I thought regarding dynamic ads. I've got all the standard set sizes listed with dynamic being the best earning ads I have on my site. But even so, these only add up to less than half of what I have earned this month. I think that maybe some of the ads that appear on mobile phones are the best earning ads for me because more people browse my website from mobile phones than they do a desktop.

[MayankParmar]

Today looks bad again :/

[MayankParmar]

50% drop versus yesterday. Idk why AdSense is so unstable these days :/

[Ironside]

Not sure what's happened today but all of a sudden my CPC has shot up to 60p with page RPM at £4.70. So with just seven clicks I am up to £4.20, be nice if it stays like this for the rest of the day. Never seen CPC that high before.

[Travis]

Not sure what's happened today but all of a sudden my CPC has shot up to 60p with page RPM at £4.70.

All it needs is one click within your 7, with a high bid. This can happen, especially with interest based ads.

[Ironside]

I look at the CPC every day and simply doesn't make any sense whatsoever. At the moment, for instance, it's telling me I've had seven clicks and it was 60p per click, it's now risen to 61p per click. Normally, as clicks rise CPC drops. So if one minute telling you that you're getting 60p for every click and then the half an hour later it's saying you are getting £.40 per click, how are you supposed to know exactly what you are getting pack click?

[Travis]

you're getting 60p for every click

Each click have a different bid price, so the CPC is not telling you that EACH click are billed 60p.

CPC = Earning / number of clicks

That's all.

So let's say you have 4 clicks:
- one click with a bid of 10p,
- a second click with a bid of 5p,
- a third with a big of 30p,
- and a fourth click of 15p.

It makes a earning of 60p and 4 clicks. So the CPC is 15p, but it doesn't mean that each click had a bid of 15p.

So in the middle, if you have 5th click with a bid of £2, this is pulling the CPC up. In that case, your earning will be £ 2.6 and your CPC at 52p

Now, the thing is, the earning also includes CPM, so if you have no more clicks after these 4, your CPC will continue to evolve as CPM earnings will be added (or removed)

So let's take another example,

- one click at 10p
- £1 earned with CPM

the total earning is £ 1.10 , so with one click, the CPC will be £ 1.10 where as the click itself was only 10p

[NickMNS]

No Travis , that is wrong. CPC only applies to CPC bids if you earn 1$ (or pound) from CPM bids it will not be reflected in CPC. Note that when you select the "clicks" tab in AdSense the values for earnings and impressions change, as these values are specific to CPC bids. Also note that CPC is only reported on the clicks tab.

Otherwise what explain is true, CPC is the average cost per clicks and is heavily biased by a big value clicks early in the day. Get one big click at midnight + 1 second and you will have high CPC value for a while until you get several smaller clicks such that it reverts back to its expected mean.

But I'm sure Ironside is aware of this!

[Ironside]

@Travis

Clicks are very slow today. When I posted before I had seven clicks for 60p per click. Now it says there have been nine clicks but the price per click has dropped down to 52p. 9× 0.52 = 4.68, earnings are showing at £4.69. So according to these figures, each click has earned me approximately 52p. Having said that, only one of them has come from my custom channels, can't see where the rest of the clicks have come from. I've given up trying to understand how this all works and it's no point in anybody trying to explain because the figures just change every time you look at them and none of it makes any sense whatsoever.

[MayankParmar]

Is AdSense broken? Today's turning out of be the worst day in months. Is it just me? :(

[Cyril TechWebsites]

Disgusting CPC and CTR on both of my websites. Hope this won't last too long...

[Unshiny]

Just to chime in - we are still at a very consistent 60% DOWN year over year and month over month. Seems like our traffic just simply got devalued. No idea what to do.

[yaashul]

Unshiny,

Google consider speed an important matrix for SEO. but it is pretty important for AD as well. If your site is slow most of the the user will skip most of the ads which will cause very bad active view ratio. If you are using Google Analytics see these three things in behaviour -> site speed -> overview

1. Avg page load time
2. Avg server connection time
3. Avg server response time

[Ironside]

Yesterday was pretty good. Finished off with a CPC of 32p. Today isn't looking too bad, CPC is at 20p. The only difference at the moment is the amount of clicks I am receiving. Going by yesterday's figures, if I had received the amount of clicks I used to I would have absolutely blitzed the daily earnings I used to get because the CPC was so high yesterday.

[MayankParmar]

Lol AdSense itself slows down the site :)

[Ironside]

It's been said for many years that people tend to overlook and skip web pages that don't load quickly. I don't altogether agree with that statement because if you are looking for something specific and think you may have found the information then you will wait for a page to load. If you're just browsing through a website randomly and are not really reading what's on the page then, of course, you would skip a webpage that is slow. That's why having an interesting article that offers people the information they are looking for is important because if the information is good enough then people will wait.

[frankleeceo]

Saw higher CPM the past two days possibly due to mother's day campaigns. I expect it to drop when monday rolls around.

[yaashul]

Ironside,

People might wait for an article to load. But they wont wait for an ad to load they will continue reading the article. if they site is slow ad will load more slower.

[Ironside]

If the article is interested enough then hopefully the person will be on the article long enough to see the ads.

[Travis]

On mobile, it's possible that people have the time to read what was on the screen and scroll before an ad finished loading. This is why , ads on top of pages, on mobile or not a good idea (there are certainly exceptions of course).

[Kash1111]

As @travis mentioned. Every content on the website can load before an ad has completely finished loading. I think mobile browsers are not great at loading ads, which includes chrome.

[RedBar]

Awesome ... hahaha ... completely and utterly fubard!

Try beating this for a full day's earnings:

3 clicks

1 Austria 5 cents
1 Japan 0 cents
1 Taiwan 0 cents

So we now have 0 cent clicks?

WTF is going on?

[Travis]

So we now have 0 cent clicks?

May be CPM ads, or CPA/CPI (when a user has to do a given action at the site of the advertisers, like subscribing, creating an account, etc)

[ember]

Unshiny, my RPM started dropping about two years ago. Combination of CTR and EPC dropping. I had no idea what to do but had been stubborn about letting Google tell me what to do (even though they were paying my bills). So I started making changes, things they (and others) had been pushing webmasters to do.

I switched to responsive (a LOT of work), and the RPM increased. I moved ads up to increase the viewability and RPM increased. I switched to HTTPs (more work), and the RPM increased. I took off a bunch of ads in anticipation of the Chrome filter (but haven't seen much improvement with that). I added the ads.txt file, and RPM increased (some here say that adding the file has no impact on RPM). I just added the cookie banner for GDPR a couple of days ago, and RPM has been awfully good since then. I also removed a lot of out of date pages and streamlined the navigation. I add new content daily, just to let Google know the site is fresh.

I have no proof that these changes were directly related to increased RPM. Maybe it is all coincidence. But it seems that Google rewards me when I do what they want.

[Grapetimes]

Noticing a decrease in CTR today but increase in CPC, anyone else?

[MayankParmar]

Abnormal Saturday and Sunday drop recovered on Monday, and dropped again today lol.

[alexkevin]

My traffic is increased this month, so my earning so May is treating me very well :)

[Travis]

My traffic is increased this month, so my earning so May is treating me very well :)

Don't worry, this won't last long ... joking :)

[Ironside]

The weekend was slightly above what I been experiencing in the last couple of months, however, Monday came crashing down with a huge bump to a pathetic amount of earnings