April 2018 AdSense Earnings & Observations

[Ironside]

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System: The following 18 messages were cut out of thread at: https://www.webmasterworld.com/google_adsense/4889486.htm [webmasterworld.com] by martinibuster - 6:42 pm on Apr 1, 2018 (utc -5)

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I am up to 14 clicks with a 12p CPC so far today. But it's still early afternoon in the US so hopefully, things will get slightly better. At least marchers earnings were a lot better than January's.

@May Is it possible to work out how many clicks were disabled.

[MayankParmar]

Someone please write a DFP guide for noobs :D

[Ironside]

@Nick

I did wonder whether it was worth having two advertising networks on the same website. So I did an experiment. My best earning media.net advertising unit was located at the bottom of all my articles. I removed this unit and replaced it with a normal Google advertising banner. Then I monitored the earnings that this unit made. It actually turned out that I made more money from the media.net ad unit in this position than the Google unit. I put this down to the fact that the large 600 x 250 ad unit would often display advertising which followed my niche, making it more desirable to users. So I put the media.net unit back in place.

When I first started using media.net I would often reach the $100 payout threshold each month. Unfortunately, media.net has also followed AdSense in the fact that earnings have dropped. However, I'm making approximately 60-$70 every month from media.net which means I normally get a payout every couple of months. So I think it's worth having a second advertising unit, especially if a particular position isn't going so well.

[MayankParmar]

Media.net support is pathetic, they really don't care about new publisher :/

[RedBar]

Wow, 5 hours of my AdSense day to go and I have 2 clicks and 18 cents ... AWESOME G !.!.!

[Travis]

Yep. Google Chrome won't block the ads as they don't have content above the fold rule on desktop.

This is not surprising that all is collapsing with behaviors like that... no wonder why people are installing massively ad blocks, and advertisers preferring to advertise on more sane sites...

[MayankParmar]

@Travis I agree with you but when I remove any one of the ad, the revenue drops. Trying out DFP, that would help, hopefully :)

[RedBar]

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Dead in the water, G has totally screwed-over my 20+ year old white hat corporate global sites in favour of US national sites.

It's as simple as that.

I find it so difficult to believe that no one else is seeing what I am!

Or is WebmasterWorld so closeted?

[azlinda]

G has totally screwed-over my 20+ year old white hat corporate global sites in favour of US national sites.

Well, they certainly didn't favor my US national site (along with many others).

[child please]

Umm Nick, that's been my whole point this whole time. Use other networks alongside AdSense through DFP. Anyone who has read my posts knows that I'm a big on DFP.

[Kash1111]

@cp

What are some good networks we can use with dfp? Some recommendations would be nice :)

Cheers

[Mentat]

The DFP is hard to use and it worth the effort ONLY if you have a huge amount of page views, especially from US/Canada.

You use the DFP to set a minimum CPM bid for rich countries (for them, you may have an alternative Network).

If the minimum bid is not reached, the view will be sent to another network (than Adx).

The problem is that really, there is no real market for non-US traffic!
Don't expect miracles from DFP from non-North American visitors...

For some unknown reason, the market is really slow!
Again, I see mostly garbage ads - Dating, VPN services and Chinese selling online stores, with .com domains.
The Chinese are using retargeting/real-time bidding more and more each day (minimum bid).

[child please]

That's not quite accurate Mentat. You seem to be describing price floors in a daisy chain set up.

DFP isn't an auction like you described and there are no minimum CPMs, unless I am misunderstanding you. It is an ad server. The CPMs you enter for the line items are what DFP will use to decide where to send the impression. There's no way for DFP to determine whether the "minimum bid is not reached" for each network, it only knows what you enter and that number is a static CPM that needs to manually changed and monitored.

DFP will send traffic to the line items and creatives as you have defined. If you enable competition via dynamic allocation, AdSense has the opportunity to swoop in and win the impression if they want to bid the most. They essentially get first look at the inventory and then can sit on it and decide whether they want to beat the highest slotted network (again, based on what you entered) by a penny. If they want it, it's theirs. If they don't, it goes to the highest network in your waterfall.

Header bidding is the best solution to resolve that - all your partners, including Google, have to send in a real time bid and whoever bids the highest, gets the impression. There are other factors that come into play (how long it takes the partner to send the bid for example) but that is a simple way to put it.

[Ironside]

I have a few articles on my website that were always at number one or two on Google.com. When I checked the other day after reading some of the comments on here I noticed that they had dropped way down the listings. I have absolutely no idea why this has happened.

[NickMNS]

@child_please

that's been my whole point this whole time.

It wasn't clear from the post I quoted and I think you can agree it something that is worth pointing out. As to your comments to Mentat I fully agree.

@Mentat
One strategy you can try with a price floor is to use the unsold inventory to promote other area of your website or other sites you own. This may keep the users on your site(s) longer and send them to pages where advertisers are more likely to bidding on the inventory. It may not make a huge difference, but a small increase is better than nothing.

@AzLinda

Well, they certainly didn't favor my US national site (along with many others).

With all due respect, you are targeting one of the most competitive and saturated niches there is. You are competing directly with big brands that have teams of content writers and webdevs.

[child please]

Nick, but you ignored the second half of my post where I specifically talked about using networks + Adsense through DFP....you just quoted the first part. Anyway, I guess some miscommunication no worries.

[ember]

Media.net support is pathetic, they really don't care about new publisher :/

It used to be pretty good and set it apart from Adsense. Things started to change around the time that "Media.net Acquired by Chinese Consortium for $900 Million USD in 3rd Largest Ad Tech Deal Ever" happened. For such a large deal, I don't think I ever heard much, if anything, about it other than what is on their site.

[Nightmute]

US based Adsense is the most stable it's been in 5+ years

[MayankParmar]

+1.

Asian country AdSense is stable as well mate. Less than $0.03 always :D :D

[Runfun]

@Child Please and others, maybe we should ask if it's possible to open a sub-forum about DFP. I'm sure it will be messy soon if DFP is discussed in just one topic.

[Kash1111]

@Ironside

Regarding your content issue, we had many of our pages drop down; luckily we keep track of them. They were old content and needed updating; we made them read better and update old information. We also made use of the extra characters allowed in the meta description. Its been a week now and they are climbing back up.

[Ironside]

@Kash I think you're right, updating the content may help. I think I will rewrite a couple of articles and change the meta title and if it makes a difference. I don't think adding more words to the heading is really going to help because that's the one thing that Google tried to stop people doing because in the early days people just piled in keywords. As far as I'm concerned, you should have at least three good keywords in your title and also make the title of the page meaningful so that it means something when someone comes across it on a Google search.

[Kash1111]

Meta description and title are two different things, we left the title alone. You can use the meta description to increase the ctr, no need to stuff it with keywords. Google knows what your content is about.

[Travis]

You can use the meta description to increase the ctr

hum...

[MrSavage]

Record for me here. It's 7:35PM and I'm sitting at $0. Sites still live. I've moved a couple but did this scare the system so bad that it's locked down out of fear? I always want to share my milestones with fellow Adsense enthusiasts. Not consider 12am to 7:35pm and not a single click. Stool!

[MayankParmar]

Google is not helping, they cannot prove that there was invalid activity, and they are only suggesting placement changes. They are simply ignoring my emails that proves that there was no invalid activity that they pointed out in very first email. The AdSense Certified Partner that I work with has apologized and ensured that nothing will go wrong next month as they will change the placement. Plus they told me the refund is very unlikely. I'm paying these #*$!s 8% of AdSense earnings every single month, and this is what they have done!

:(

Any help, guys?

[Ironside]

From what I understood the description doesn't carry much weight anymore, not like it used to do in the early days. However, I always give my articles a good description so that when people are searching for something they can actually read the description of they want and get a good idea of what the article is all about. I prefer to put in my own description rather than letting Google take a sample of the content itself

[ember]

Watching Zuckerberg getting grilled by a bunch of clueless senators yesterday convinces me that we are going to have a version of GDPR in the U.S. at some point in the future. Affirmative opt-in will be a real issue. Maybe at that time personalized ads will go away and we'll return to contextual ads only.

[Travis]

convinces me that we are going to have a version of GDPR in the U.S. at some point in the future.

[webmasterworld.com...]

[MayankParmar]

Most of these Certified Partners are cheat, their placement will violate Google AdSense TOS and they will refuse to take responsibility! Avoid them always.

[Travis]

Most of these Certified Partners are cheat, their placement will violate Google AdSense TOS and they will refuse to take responsibility! Avoid them always.

i didn't want to say it the other day, but it's sure that lot of your ads seems to be against Adsense TOS, I am surprised that this is Certified Partner making these positioning, but may be it's protecting you , against Adsense TOS ? But it's sure that if Certified Partners are just here to position ads on your pages, this is a screw, ... I always thought that Certified Partners were also giving you access to premium ad inventory, and things like that.