March 2018 AdSense Earnings & Observations

[vegasrick]

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System: The following 37 messages were cut out of thread at: https://www.webmasterworld.com/google_adsense/4885208.htm [webmasterworld.com] by martinibuster - 10:26 am on Mar 2, 2018 (utc -5)

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Is anyone else seeing a delay? I'm literally seeing zero clicks, zero CPC, zero CTR etc.

[MayankParmar]

@Nick same, it's sinking but pageviews is maintaining the earning average.

It won't be as bad as we think. Proper AMP, PWA implementation and themes with 100/100 page score from Google will be good, and those vulnerable plugins will be removed.

[nubchai]

@Vegas reporting seems delayed here too

[Maximum44]

I was just wondering about the CMS. I was just a little suprised so many use Wordpress. But i really have nothing against it. Just bad themes as you guys say :D

[Lame_Wolf]

2500 visitors, zero clicks. The other account, 6 poorly paid clicks. I sure hope there's a delay.

[Grapetimes]

Is anyone else’s earnings slightly lower this month? You’d think with January and February coming to an end they would be on the rise in March.

[Mentat]

Is as "good" as previous 2 months...
Is disturbing that the payment is so low even in March.

It seems the new normal.

[foreverlearning]

For past 2 days I have been observing "bloated" page views. As a result RPM has fallen drastically. The page views reported by Adsense are one and a half times those reported by Wordpress stats!

[ivok]

Like stats are not updating again...

[MayankParmar]

7th March - Still no improvements. Is something wrong with my account, or is the earnings down for everyone? My CPC/RPM is almost half of what it used to be!

[Bobb11]

Now again stuck ? Yesterday was also stuck. Weird. Whats going on ?

[andymorris]

Dont seem stuck to me here.

As for the Wordpress debate here is my experience : i got good rankings overall on mobile / desktop up until i switched to https. The move happened more or less the same day of the big update last february (in 2017) so i dont really know if the update or the https move is responsible. My https move was good: search console added, canonical url, 301 redirect, new sitemap... etc i did it all.

Earnings dropped and my pages that ranked well on the first page disappeared.

Last year, up until the October 6 update, i also was ranking pretty well on AMP. Then it dropped overnight from 2K/5k a day to like 200 views a day. Again, the Google update is the prime suspect. My niche content is overshadowed by big websites taking on the subject because it's trendy.

I believe overall Google is favoring old domains and fast rising websites that gain popularity via social media, and it has nothing to do with content or CMS. I see really #*$!ty competitors, with bad SEO score, bad loading speed pages, ranking far better.

[MayankParmar]

My niche is turning into a joke.

Top Stories
A big featured post with a lot of images from same site. The featured post is a bunch of fake news in my case.
And finally the actual SERP starts.

[Ironside]

Earnings here are slightly better this month so far. The CPC has been quite good for most of the day, here's hoping eh?

[kegnum]

Im not seeing a delay in stats or any large drop in RPM. Though no improvements either. Still at under 50% of what i was making before the end of Sept. in 2017 with just as much or slightly more traffic. Affiliate earnings up... so i guess thats good.

[csdude55]

So far for me, March has had a pretty significant drop from February. I noticed that the drop coincided with the announcement of the Steel Tariff, though, so I suspect that bigger advertisers are bracing themselves for a bad quarter and cutting their marketing budget.

[MayankParmar]

Another big and unexpected drop :(

[glitterball]

It seemed semi-stuck for me from yesterday evening until a few hours ago - seems to be ticking along again as normal now.

[NickMNS]

The stats have been showing strange patterns over the past few days. Mornings have started with very low RPM's (things look stuck but there not!), then starting in the early afternoon the RPM begins to recover. By the end of the day RPM finishes in a more reasonable range, albeit still low. It seems that there is no market outside of the US.

[capulkit]

Being from India and from Indian traffic, unlike you guys with RPM in double digits, I have noticed that compared to Jan and Feb RPM is better in March.
Increased from cents to a dollar.
Same with everyone?

[andymorris]

RPM is more or less the same for me compared to jan and feb, even a bit lower.

[NeapTide]

Trying Ezoic these days after a long and messy integration process. There were road blocks at every turn. I even had to contact hosting provider to whitelist some mod_security rules since those were blocking Ezoic ads and causing site to go down.
The site speed has gone down and often page just keep loading for infinite period of time. I am using their cloudflare intergration method.

So far, Ezoic is performing poorer than Adsense itself. I will try it for 2 more days and if things do not get better I will get back to Adsense. At least Adsense was performing better since I was using custom channels there and select advertisers were advertising through my site.

[EditorialGuy]

We're holding steady: Page RPM was about the same in February of this year as last year (it's up by a couple of cents), and March is up slightly over February, as I'd expect at this time of year.

Overall revenues are down somewhat over last year, which I ascribe to two things:

1) I've been fairly aggressive in using the Ad Balancer, (since I can make good use of backup house ads for affiliate-related content), and...

2) We don't use AdSense on mobile pages (only on desktop and tablets), so for any given amount of overall traffic, our desktop/tablet traffic is down compared to last year as mobile has continued to grow in popularity.

[CommandDork]

"The stats have been showing strange patterns over the past few days. Mornings have started with very low RPM's (things look stuck but there not!), then starting in the early afternoon the RPM begins to recover. By the end of the day RPM finishes in a more reasonable range, albeit still low. It seems that there is no market outside of the US."

I've seen something similar to this but in two different ways:

1) One account with multiple large websites (and large traffic to boot) starts with low RPM and then gradually climbs throughout the day to end up at a respectable total. I suspected this to be East Coast people not being online because of the major winter storm they had (power outages, digging out, etc...) and West Coast people coming online two hours after Midwest people to help bump RPM up - but its impossible to know for sure.

2) Another account, with just one small site and modest traffic to it, starts out with a really, really healthy/good RPM and then gradually drops throughout the day to end at a pedestrian total.

[Maximum44]

Really horrible numbers for us today. How is it looking out there?

[RedBar]

How is it looking out there?

Utterly bizarre!

Until 10 minutes ago regular PVs yet only one click, now I have more than double my daily average earnings and ALL through one site and ALL with UK desktop clicks ... I'll be amazed if these stick.

[RedBar]

There ya goes ... Earnings halved just like that !.!.!

[RedBar]

Awesome, now I'm back to 2 clicks and less than a Dollar ... It's no wonder many are so sceptical about Google.

[Cyril TechWebsites]

I don't know why, but since the beginning of 2018 year (after some traffic roller coaster during the recent updates) the things for me became just great. My both websites increased traffic for about +20%, my earnings are +30% comparing last year. Right now I started receiving 5-15 USD clicks (they are rare, but they are making overall result per day, and that's just like it was in 2015). So right now I'm going to quit my marketing job to concentrate my skills only on my websites...

[Unshiny]

I occasionally think that they have selected a few niches (my own included) which are not mainstream, and who cannot really fight back in any meaningful way (too low dollar) and simply clawed back a ton of money/devalued the niche. As before, my traffic is still the same (- or + about 3%) and the SERPS are still good (first page, first few responses) but the EPC and per view is in the toilet.

From our business alone they have literally lowered our incoming $$ by 800-1000$ each month since January 22.

Ah well I'm sure it is entirely our fault. Still trying various things....

Best,
Unshiny

[Cyril TechWebsites]

@Unshiny
I occasionally think that they have selected a few niches (my own included)
...
The thing is that (as I understand) my niche is pretty similar to MayankParmar niche, and as I see from his posts - the things are not so good for his website...

Maybe my websites were chosen by many account managers to advertise on and that's why I see this increase in RPM - the things happened for me right after the "new budgets" period since the beginning of the new season.