I don't think there's an issue with traffic, just seems that the clicks have diminished and CPC is way down.
However, work this out if you can. Up until 20 minutes ago, I was registering 8 clicks with a CPC of 8p. You can do the maths, it was about 65p in earnings that were showings. I checked again a few minutes ago and the clicks had risen to 9 but the CPC was now showing 27p and the earnings had shot up to £2.38. If anyone can explain this then I would be all ears, as Prince Charles once said.
@julesuk I surf with an ablocker on. When I get to a site that provides good quality content with reasonable ads I white-list the site. Generally if I land on a site that asks to white list without showing content, I bounce. If I follow a link to specific content I am interested in and I am blocked by anti-ad-blocker I'll just right click view source cut and paste the content so I can read it.
I visited one site this week, a very popular site, likely number 1 in its niche. My ad-blocker blocked 48 request for ads or tracking scripts. In addition to these there were a bunch of chum-bucket links (eg: taboola style). In the end I was so curious as to how much crap could they jam onto one page I had unblock the page. WTF!, sticky ads, exit ads, more chum buckets and crap quality ads at that. I was amazed. I block ads specifically to avoid this type of insanity. Throwing up a warning simply confirms to me that the ad experience is going to be abusive.
Some publishers must really believe that the more ads added to a page the more revenue. And then overtime, once this strategy begins to fail, adding more adds will make-up for the drop in revenue.
I really think that now with Chrome 64 and BAS that this will begin to change.
So now my big question is, will throwing up an overlay asking users to enable ads be considered as a violation of the Better Ads Standard causing the site's ads to be blocked by Chrome for all users not just those blocking ads?
The things were not so bad until yesterday. All my websites are for US auditory, so I hope that the lowest CPC for years is caused by Super Bowl. But in overall January was a pretty bad (revenue +3%, traffic +25% comparing 2017).
NickMNS, there's no question some publishers have no qualms about spamming dubious ads on their visitors, some sites, especially news sites, are horrendous, the sad part though is ad blocking is throwing the baby out with the bathwater, publishers who respect their visitors (and limit their revenue) gets punished just as much.
System: The following 37 messages were spliced on to this thread from: https://www.webmasterworld.com/google_adsense/4885096.htm [webmasterworld.com] by martinibuster - 12:19 pm on Feb 5, 2018 (utc -5) I may as well start this. Hoping and praying for a much better month than January for all of us.
Not me, for some reason it shot up in January to 8.4% clawback, which is our highest ever. Last October the clawback shot up to 5.5%, but then dropped down to a normal number for us - which is around 2.5 to 3.5%.
I'm really annoyed by that clawback, it's a decent sized number. I'l see how this month shakes out, but if February clawback is the same or goes higher, then I'm likely going to replace most of my Adsense units with Adx.
I still had my second highest revenue month, for a January, in my 15 year history with Adsense. But this clawback is nuts. Now I know how my friends feel who have had 10% taken or even 15% in one case.
I have almost no clawback with Adx, because no clicks are involved, which is making me lean more in that direction.