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will only serve an ad if the the page has been previously crawled so sites that have a large number of un-crawled pages will end up with a lot of blank ads.
I think it makes perfect sense that AdSense should only be displaying ads on pages that advertisers would want their ads appearing on.
The problem is not AdSense not sending ads on not-yet-crawled pages, I can live with it. It's that AdSense is sending low-quality, third-party ads which pay peanuts compared to good ol' AdWords' ones;
joined:Jan 7, 2018
[edited by: Cralamarre at 7:09 pm (utc) on Jan 9, 2018]
As part of Google’s efforts to increase brand safety for advertisers, AdWords and DoubleClick Bid Manager have adopted more restrictive bidding on ad requests coming from URLs that are uncrawled. This is necessary to avoid the risk of ads running on sensitive content.