Welcome to WebmasterWorld Guest from 54.166.172.33

Forum Moderators: incrediBILL & martinibuster

January 2018 AdSense Earnings & Observations

     
7:44 am on Jan 2, 2018 (gmt 0)

Junior Member from BG 

5+ Year Member

joined:Aug 18, 2011
posts:77
votes: 19


Happy New Year !
I wish you have high CTR, CPC and RPM throughout the year!

Let's start the discussion about the January earnings :)
7:07 pm on Jan 3, 2018 (gmt 0)

Junior Member from BG 

5+ Year Member

joined:Aug 18, 2011
posts:77
votes: 19


@Nick - if I agree with your speculation, if you have a lot of visitors to the same page it won't have any impact , because after the first visitor ( is it on a daily basis? ) then all will be served with ads. And on pages that you don't have any visitors, no ads will be served on the first one there. I cannot agree as I'm randomly open some pages from my site , which I know nobody is visiting and I see ads there.
7:20 pm on Jan 3, 2018 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Jan 19, 2017
posts:284
votes: 78


Thanks @NickMNS for the explanation. My site is fairly small with only about 600 pages and all pages are visited frequently, so I don't think I've been affected by this AdSense policy change. I checked my reports from December 2016 and compared the earnings drop with last month, and even though my site has lost a considerable amount of traffic over the past year, the percentages seem to be about right. There's no sudden, unexpected drop on any date in the report.

So you're saying that your site is made up of pages that are only viewed once, and because AdSense only crawls a page after it's been viewed, the ads never appear?
7:24 pm on Jan 3, 2018 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Jan 19, 2017
posts:284
votes: 78


@ivok, I'm only guessing, but I would imagine that once AdSense has crawled a page, it's crawled. I don't think the crawl would expire after 24 hours. So as long as the page was viewed at some point, any views on any day in the future would display the ad.
7:26 pm on Jan 3, 2018 (gmt 0)

New User from US 

joined:Jan 2, 2018
posts:18
votes: 1


I'm not sure either. I have a backup ad serving system that loads an ad from another network or affiliate if Adsense doesn't have anything to display. The backup serving for me has shot up sky high so that's one of the things that tipped me off something was wrong. If I didn't have the backup serving in place I think it would just be empty.

All that being said, the strange thing for me when I look at the Adsense reporting I don't see a major change in ad impressions. I would expect them not to count an ad impression if they didn't serve an ad. But in my reports, you would think all the ads are being served until you look at the RPM.
7:52 pm on Jan 3, 2018 (gmt 0)

Senior Member from IN 

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 30, 2017
posts:921
votes: 123


If the ad will not appear then there will be a drop in coverage?
8:00 pm on Jan 3, 2018 (gmt 0)

Senior Member

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:Mar 15, 2013
posts:659
votes: 55


Revenue is literally -50% from the same day last week :'-( Pageviews are up 7%, but RPM is down by 54%. Exactly like last year (Jan 1-2, 2017).

Last year (Jan 2017) saw the first week being VERY bad, with an improvement beginning on the 7th. But the entire month was a 33% drop from Dec 2016, so I'm bracing myself for the same pattern.

So far today has been shockingly low, and I have yet to see any banners on my site.
8:07 pm on Jan 3, 2018 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Jan 19, 2017
posts:284
votes: 78


@csdude55, So you're saying that even though earnings are down, it's no different than the same time last year. That seems to be my experience. January is usually a slow month for me with AdSense, but the first few days of the year are the worst.
10:22 pm on Jan 3, 2018 (gmt 0)

Junior Member from US 

5+ Year Member Top Contributors Of The Month

joined:Nov 1, 2011
posts: 42
votes: 5


@gorin_sis I also didn't see a major change in ad impressions but it was when I looked at my Coverage percentage under the Custom tab in Reports, I then saw the sharp drop around Dec 18th. I was thinking that it's almost like the an ad impression is being recorded with no actual ad displayed. I have noticed ads not loading at times while seeing a 200 OK from google when looking at network requests after reloading the page.
11:26 pm on Jan 3, 2018 (gmt 0)

New User from CA 

5+ Year Member

joined:Oct 23, 2008
posts:24
votes: 7


I am seeing this as well. Earnings still way down since the 18th and not the usual Dec/Jan drop. Many of my pages are showing blank ad areas. Some (not many) of them do show an ad after I refresh the page.
12:04 am on Jan 4, 2018 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Jan 19, 2017
posts:284
votes: 78


When you say "sharp drop" on the 18th, what sort of drop are we talking about? My custom report is showing coverage of 95% on the 18th down to 93% on the 19th, but that's only 2%. It stayed at roughly 93% for the rest of the month, with the lowest being 92.75% on Dec. 31.

Oddly, January is starting off at only 90% coverage. Not sure why, but that's the lowest I've seen it.
12:04 am on Jan 4, 2018 (gmt 0)

Junior Member from US 

10+ Year Member

joined:Nov 8, 2003
posts:43
votes: 1


What is clawback?
12:24 am on Jan 4, 2018 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Jan 19, 2017
posts:284
votes: 78


Clawback is the difference between your official, finalized earnings for the month and the estimated earnings before they were finalized. Google "claws back" some of the money, which is always the case every month.
3:27 am on Jan 4, 2018 (gmt 0)

New User

joined:Dec 20, 2017
posts: 14
votes: 1


Did anyone receive an email from adsense addressing the potential bug?
5:06 am on Jan 4, 2018 (gmt 0)

Junior Member from US 

10+ Year Member

joined:Nov 8, 2003
posts:43
votes: 1


Thank you, @cralamarre. I had a feeling. :)
5:25 am on Jan 4, 2018 (gmt 0)

Senior Member from IN 

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 30, 2017
posts:921
votes: 123


No emails. Even my manager didn't inform me about this.

Still I believe it's seasonal or some other bug, coverage is normal here (dropped to 94% from 98%) and I see ads on even old pages, though some ads are collapsed.

The same #*$!ty earnings today as well, not going to check AdSense today again, it demotivates me :(
5:39 am on Jan 4, 2018 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 1, 2016
posts:1777
votes: 458


@brabox I haven't. The only evidence of an email being sent was in the Adsense Help Forum linked earlier in this thread, where the individual had received word of the problem from an email from AdSense.

Jan 3 was bad, one of my worst days on record. But I went back to see if it was the in fact the worst and noticed that I had equally bad days in early Jan 2017 and 2016. So I think, at this stage I need to wait for a longer time period to conclude anything. I hate to say it, but it might be that the seasonal January dip this year came a little earlier and more pronounced than in the past.
5:56 am on Jan 4, 2018 (gmt 0)

Senior Member from IN 

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 30, 2017
posts:921
votes: 123


Here's my manager's response who is handling around 40 accounts:

The CPC dropped for all publishers I'm handling, this is due to drop in advertisers bidding. It will improve slowly.
6:11 am on Jan 4, 2018 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Mar 10, 2017
posts:226
votes: 93


I've been running Adsense since 2005, and by far, this is the most significant drop I have ever had in January.

I expect earnings to drop, they do every year, but they're down to 2/3rds of their December level, despite traffic being up by 20%.
6:14 am on Jan 4, 2018 (gmt 0)

Junior Member

Top Contributors Of The Month

joined:Feb 1, 2017
posts: 93
votes: 2


Is anyone else noticing a lower CTR? I havenít changed anything and am noticing a slight decrease.
6:48 am on Jan 4, 2018 (gmt 0)

Senior Member from IN 

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 30, 2017
posts:921
votes: 123


CTR is fine here, slightly better than yesterday.
9:14 am on Jan 4, 2018 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 6, 2003
posts:1336
votes: 89


The CTR seems strangely fine, but the eCPM is 50% -> big problems.
11:21 am on Jan 4, 2018 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Apr 2, 2016
posts: 334
votes: 58


This happens every year. Inventory is usually low in January, sometimes even in February and March (at least for us). First big spike of the year usually is around Easter. Maybe even at spring break.

Less inventory to compete with = no need to bid as high to reach the top = lower cpc. It will gradually become better as inventory will be less scarce.

CTR might be lower as the quality of ads is usually lower with price. (Might not target as good).

Consumers spent a lot of money a few weeks ago, advertisers know this. Why waste a budget? ;)
12:26 pm on Jan 4, 2018 (gmt 0)

Junior Member from US 

5+ Year Member Top Contributors Of The Month

joined:Nov 1, 2011
posts: 42
votes: 5


I'm sure this issue with ads not displaying and a drop in coverage is happening only to a subset of publishers. Many are seeing this drop in coverage that happened at the same time while others are seeing normal averages regardless of what time of year it is. It makes sense since we all fit in different types of advertising categories, some of us have dynamically generated content while others don't, along with a ton of differences as publishers. There is certainly a change/issue that has occurred and it has happened to a subset of publishers for some reason.

It's not like there hasn't been things in the past that have affected only some. Below is issue last August that affected some at the time but maybe not for everyone else.

[searchengineland.com...]

I can pull years of data from reports and I personally see an occurrence that happened a specific date like a subset of others has described. I also notice ads seemingly trying to load but not actually displaying.
2:08 pm on Jan 4, 2018 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Jan 19, 2017
posts:284
votes: 78


Today seems to be starting out a bit better than yesterday. I do believe that for most people, this drop in earnings is just what you should expect in January.
2:20 pm on Jan 4, 2018 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Apr 2, 2016
posts: 334
votes: 58


I am pretty sure though the decline (this time of year) have to do with the season. Some niches are affected more than others. Some not all all.
3:24 pm on Jan 4, 2018 (gmt 0)

New User from CA 

Top Contributors Of The Month

joined:Sept 4, 2017
posts:27
votes: 2


Traffic is still the same so far this year (four days in now), but CPC and Page RPM is way down.
3:28 pm on Jan 4, 2018 (gmt 0)

Senior Member from IN 

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 30, 2017
posts:921
votes: 123


I just published a post and there are no ads. Not even a single ad.

I have direct readers, this will result in earnings drop for me to some extent. What am I supposed to do now, is there any fix?

Like when I publish a interesting or breaking news, the real time views is between 50-100 within a minute or two, but there are no ads, so I am in loss?! A article posted an hour ago has no ads while another article posted 5 minutes ago now shows ad.

This is frustrating :(
3:47 pm on Jan 4, 2018 (gmt 0)

Junior Member

joined:May 26, 2017
posts:50
votes: 14


My traffic is good, about 20% more compared to January 2017; yet, RPM is simply horrible, way down from 2017, I see mostly Google own or low-quality ads in my most popular pages which are usually filled with high-paying, high-quality ads. Of course this is a seasonal fluctuation (January has always been bad for me in the last years), but this year it seems much, much worse than usual.
4:07 pm on Jan 4, 2018 (gmt 0)

Junior Member from US 

10+ Year Member

joined:Nov 8, 2003
posts:43
votes: 1


I'll add my two cents. Yes, it's always slow in January. This January has been extremely, unusually bad. :p I'm sure it'll improve over time. But boy - what a big hit compared to other years...
4:44 pm on Jan 4, 2018 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2134
votes: 515


Maybe it has to do with the US economy booming. This is about the first January doing this with this site over the last 10 years that the economy has not been slow.

I have one high traffic page that is showing normal impressions in the reports but no clicks. None. It usually has a healthy CTR. So even though impressions say it's there I don't think an ad is serving.
This 852 message thread spans 29 pages: 852