September 2017 AdSense Earnings & Observations

[Peter_S]

Since no one dares to start the monthly sacrosanct* Kiss and Cry** Adsense topic,... have a nice month :)

* [dictionary.cambridge.org...]
** [en.wikipedia.org...]

[Isa_Al]

today I think is one of the worst days so far. each click is 0.01$ only

[Maximum44]

The shift in desktop to mobile traffic have been our number one issue. Mobile ads just pay less. Way less!

We have had a pretty decent summer thanks to a big increase in traffic.

[TheEnigma]

Nowadays, a good day for me is over £30.
4 years ago, a terrible day for me was £40!

Traffic-wise, things are relatively similar.

This September has been about 10-15% better than I was predicting, but with Adsense, we never know when the next kick in the teeth will be.

[MayankParmar]

Looks like a good day with low pv.

[taljanich]

Again! Again and Again!

NON clicable loan ads
Only yesterday 129K impressions through our website
Visit your AdsReview center and block that sh#t.

[NickMNS]

@talanich it seems I caught them early, I blocked those ads last night with only 200 impressions. But I am checking again now just to be sure!

[MayankParmar]

Today looks good.

[Maximum44]

I noticed the non clickable evil ad we all know so well is a little bit clickable now (top left corner). ;)

[skynet84]

Working like a donkey all summer for 4 years and now I get hit by quality update on 8 September 2017. I always respect users, always less ads, always clean and quality and self made content. I have a respectable website always clean always good content and updated 3 times a week with new original and self-made content. I think google make a big mistake and removed good quality content from serp search. I’m really sad and I think I lose faith in my project with this update, I pay so much for hosting/https/dnspremium and for better quality I lose all my summer to write in my room good quality content without vacation like others and I get now -50% of my traffic.

[leebow]

How are you guys using ad review centre to find ads where you can’t click them? Or other problem ads?

The first ad in my review centre is a “intended to be a placeholder” adsense Ad.

Then there are 800,000 more ads to go through.

I can’t see enough metrics to see if an ad is worth blocking or not

[MayankParmar]

The CPC looks bad today!

[Ironside]

I think the important question is "has anyone's earnings dramatically increase by blocking ads?" Personally, nearly all the ads I see you have absolutely no relation to my niche so I will probably spend the next couple of years going through all the ads blocking them. I'm just leaving things as they are. August earnings were the best in a few months, this month will probably not quite overtake August, but they will still be better than previous months.

I think it's all down to layout nowadays. If your earnings have decreased then carry out a dramatic change in layout and see how things work. Nearly all of my ads are responsive nowadays, I've only got a few non-responsive 300 x 600 ad units on a few articles. If the majority of your traffic comes from mobile then responsive is the best in my opinion.

[Maximum44]

I leave most ads unttouched. But a ban the ones with a big download ba, a big phone number / url on them that use a fake destination url. Thats it.

[koan]

Ironside, I personally have never meddled with the ad review center (even when it was new and shiny), I just don't have time for that level of micromanaging, until the new non clickable ads in the past few months. This is downright fraudulent, so I look out for them every other day.

[Maximum44]

I guess I must have been drunk writing my previous reply :D

[Ironside]

Yesterday my CPC was 18p and I didn't have too bad of a day. Today it's only 7p

[MayankParmar]

Yesterday was bad and so is today.

[RedBar]

Friday lowest-ever AdSense PVs, consistently fewer USA visitors than UK these days.

USA 0 clicks, again.

SERPs biggest load of junk ever, utterly fubard for my widgets.

They haven't a freakin' clue what they're doing!

Will I make the minimum this month? It's going to be very tight. I hope so then I can get rid of this farce.

[MayankParmar]

Today is still very bad. AdSense is back to being bad for me again!

[azlinda]

AdSense is what it is. I doubt that it will ever be straightened out. Meanwhile, there are others such as gumgum, chitika, conversant (which also has header bidding) and media dot net. It appears to me that most of Google search, particularly in my category, has been given over to the large food manufacturing companies.

[Maximum44]

Doing extremely good today. We have auto ads enabled.

[Ironside]

@Redbar even when things don't look good you're there to put a smile on our face

[MayankParmar]

yesterday ended good and today's start is good after a long time.

[RedBar]

Achieving the minimum looks very doubtful for me now since the last 10 days hasn't seen me earn even half the minimum daily average, even G is telling me I'm -37% v 2016.

Although I run the only widget trade directory site that is regularly updated, many have simply sat there since 2008 doing nothing, unless things pick up which I seriously doubt, I have decided to remove it. I'm not going to let it sit there as a reminder of the "good" days before G decided to become the biggest scraper, no, it will be gone, the information contained on this site will be gone ... Congratulations G, an entire industry's worth of valuable information, GONE ... I'm not working for free any longer, do you?

[koan]

Redbar, as much as I understand your frustration with constantly diminishing income (I'm doing 50% of 2016, and 30% of 2015), I don't think it's Google's responsibility to insure that your web sites makes money, that's still between you and the visitors. If Adsense doesn't work, then find something else. If nothing works, then that web site may be a lost cause. I have many such sites now, after a few good years, traffic is gone, earning is non existent, their time in the spotlight is over. I keep my focus on what still work and possible new projects.

[RedBar]

I don't think it's Google's responsibility to insure that your web sites makes money, that's still between you and the visitors.

I agree however when one's mission statement was to "organise the world’s information and make it universally accessible and useful”, since deprecated, then they surely had a responsibility towards all those evergreen publishers especially, not to simply present their sites, but to at least try and ensure their time and effort does not go unrewarded, after all, they pay their employees don't they to scrape our sites for them to profit from?

There are now millions of global publishers working as slave labourers and who derives the profit from all this effort, Google.

Tell me, despite all the valuable information contained in my directory site, just how am I supposed to get people to click on the ads? Like millions more in this Internet age they simply want it for free ... just like Google.

Quite simply I am not prepared to put any more effort into my trade directory site if it can't even reach the measly minimum per month even though it has plenty of visitors. You know not all of us here jump from one computer project to another and move on to pastures new, my business is 180 years old and will still be here when Google's long gone, our skills, knowledge and expertise will still be required long into the future.

I'm not looking for sympathy, what I do want is for a lot more people, especially the fanboys here, to realise that Google has been a one-way street for a long time and for the vast majority of publishers things will only get worse and worse with them.

[Ironside]

@Redbar. Have you ever considered that the kind of people using your website are very much aware of what Google is and probably don't bother clicking on the ads? When I visit other websites I never click on any Google ads no matter what website it happens to be, so nobody is going to make a single penny out of me. Obviously, some people may click out of gratitude just to give the website owner some money, but this is not really fair on the advertisers if their intention is just to give the publisher some money.

In my opinion, the people who click on AdSense are just clicking on links out of curiosity, hence why it's important the AdSense fits in with your content (Google themselves advocate this). You'll probably also find that the AdSense also follows their browsing history so they are more likely to click on them. If people are paying to advertise on your website then one would assume that the links would follow the website niche. Having said that, it's not very often that I go to a website and see AdSense that follows the website niche.

Surely it's in Google's interest to help everyone, after all, every click is money for them as well.

[EditorialGuy]

There are now millions of global publishers working as slave labourers and who derives the profit from all this effort, Google.

Don't forget that, when your AdSense revenue drops, so does Google's share of ad revenue from your site. Of course, Google can make up for that through volume. So can you, if you can figure out a way to increase your audience. (Advertising today is a high-volume, low-margin business compared to what it was when it wasn't unheard of to earn double-digit CPMs from Web display ads.)

In my opinion, the people who click on AdSense are just clicking on links out of curiosity, hence why it's important the AdSense fits in with your content (Google themselves advocate this).

Let's not forget those creepy behavioral ads that follow you around the Web. :-) Still, contextual ads can do well on sites where people are researching how to spend their money. Audience intent is a big part of why some sites prosper with AdSense and others don't.

[MayankParmar]

Today is really good.

[NickMNS]

Don't forget that, when your AdSense revenue drops, so does Google's share of ad revenue from your site.

No! Not at all.
Google is mostly indifferent as to which websites show their ads.If it is site A or site B is irrelevant to Google. I say mostly, because there are quality issues at play, but for the sake of keeping the discussion simple we can assume that any approved AdSense publisher is equivalent to any other AdSense publisher in Google's eyes. When traffic drops, the money that you would have earned will simply be earned by the site that got the traffic you didn't. There is no difference to Google's bottom line.

As a publisher Google is your client and your users are the product. In a typical business, if you want to earn more you need to be able to produce more. In this business, that means increasing traffic and page-views and that has nothing to do with AdSense, that is entirely up to you.