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February 2017 AdSense Earnings & Observations

     
8:19 pm on Feb 1, 2017 (gmt 0)

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Not sure if earnings are slow for everyone today, but mine have hardly got off the mark. It's only early afternoon in the US where the majority of my traffic comes from so hopefully things will look a bit more favourable tomorrow morning when I checked.
3:12 am on Feb 21, 2017 (gmt 0)

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Today was a dismal day. I'm hoping it was a combination of a U.S. holiday and also extremely warm temperatures. People were outside and not surfing the net.
3:27 am on Feb 21, 2017 (gmt 0)

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Heartbreaking. I hope this is just a glitch. These low numbers can't be real.
9:48 am on Feb 21, 2017 (gmt 0)

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Yes, yesterday was terrible for me too. (the third day this month, where there is more clicks than cents ?!)
10:45 am on Feb 21, 2017 (gmt 0)

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yet, still very low clicks and RPM this month, it's getting annoying
11:09 am on Feb 21, 2017 (gmt 0)

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We had in a row, the election of Trump (it's unrelated, but who knows, it can have side effects somehow), Chirstmas/New Year, more of Trump, then Valentine's day, Winter vacation + President's day (USA). I wonder if this can all explain a decline in earnings since 2-3 months. (compared to previous years).

Also, when I turn on Google's chrome console, I often see error messages related to Adsense ads, often Javascript errors, like undefined variable, too many redirection, or network loop-back, depreciated function (which might be warning, and not real error) or things like that. I have no idea if it can impact adsense's earning/serving. (but sure it's not helping).
11:36 am on Feb 21, 2017 (gmt 0)

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Slight drop in earnings yesterday, not terrible though. I think February is going to be a bit of a down month, hopefully March will pick up.
11:39 am on Feb 21, 2017 (gmt 0)

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for us yesterday is the TOP1 worst Monday ever (CPC in AdSense/CPM in AdX)
1:44 pm on Feb 21, 2017 (gmt 0)

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Just curious -- is everyone using responsive ads? I'm tempted to go back to non-responsive ads to see the effect on clicks.
2:30 pm on Feb 21, 2017 (gmt 0)

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Nope, I don't use responsive ads any more. Nearly all of my ads are fixed sizes. Apart from a 336 x 280 rectangular add that I locate at the bottom of my articles, none of my ads are wider than 300 pixels. My 300 x 600 ad is by far the best earning ad I have. If you think about it, most people's mobile phones can accommodate a 300 pixel wide ad quite easily. The responsive ads are so small on a mobile device people just ignore them in my opinion
2:38 pm on Feb 21, 2017 (gmt 0)

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I use one responsive on desktop but it always show the 300 px one and for mobile, no responsive, just fixed size

I tested responsive ads but always got tiny ads that no one clicked on
2:44 pm on Feb 21, 2017 (gmt 0)

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Thanks Ironside & Andy. That's what I thought. I'll try non-responsive again.
4:26 pm on Feb 21, 2017 (gmt 0)

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The responsive ads are so small on a mobile device people just ignore them in my opinion


Mine render perfectly on all the devices I've checked which includes probably about a couple of dozen phones and a dozen or so different tablets. My responsive adlinks are doing extremely well.
4:31 pm on Feb 21, 2017 (gmt 0)

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Last three days are bad. Low CTR, CPC and everything. I hope so it will go up in march.
5:22 pm on Feb 21, 2017 (gmt 0)

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If you use a 300*600 on a mobile it will almost certainly result in accidental clicks, which lead to smartpricing or 'click verification' (where users have to click again to confirm they really want to visit the ad site) or income being cancelled. IMO Responsive ads might earn less in the short term but are much safer in the long term...and look much better.
6:06 pm on Feb 21, 2017 (gmt 0)

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I'd rather take my chance with the 300 x 600 ad units because responsive ads just don't work. I tried them for ages and earned hardly anything, just wasn't worth having them there.
7:49 pm on Feb 21, 2017 (gmt 0)

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Seeing a good day so far today!

Maybe advertisers are spending some of that budget saved yesterday from Presidents' Day.
8:19 pm on Feb 21, 2017 (gmt 0)

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Looks good today too.
9:09 pm on Feb 21, 2017 (gmt 0)

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Same here, so far today I'm getting the best CPC of the year. It is up 25% compared to the rest of February. Hope it is a sign of things to come.

As for me, I only use reponsive ads and they're performing decently, I'll do some testing with non-responsive at the end of the month and get back to y'all.
9:39 pm on Feb 21, 2017 (gmt 0)

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We've made a few tests with responsive ads VS correct size ads. For us responsive ads is the best solution.
The only one thing to do is to choose the right ad <div> sizes depending on screen resolution.
10:11 pm on Feb 21, 2017 (gmt 0)

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I use "php mobile detect" to show 728 adsense on desktops - and fixed size 320 mobile ads on... mobiles.

The reason is - if a desktop user visits my site with a window scaled down - I don't want small ads being loaded - so when they maximise their screens, the ads are too small and potentially id be missing out on the highest paying (for me) 728 leaderboard ads.

If a desktop user resizes their window - they still get a full size website - and scrollbars - like the good old days. Who wants their webpages to keep shrinking to a mobile view on a desktop.
5:03 pm on Feb 22, 2017 (gmt 0)

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I am also using fixed size. As to find out if the page is being displayed on a mobile device, I am doing this in Javascript, testing the "screen.width" to decide which ad code to display (or not). Like that it doesn't rely on the user agent.
5:09 pm on Feb 22, 2017 (gmt 0)

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Do we need to start a stats stuck thread?

There is no red bar however my metrics are way behind.
8:40 pm on Feb 22, 2017 (gmt 0)

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I am using responsive ads in combination with @media queries. For different screen width I am applying different width and height for a div where responsive adsense code is. Best solution for me so far. Of course I am overriding adsbygoogle css class.
3:51 pm on Feb 23, 2017 (gmt 0)

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Do we need to start a stats stuck thread?

Reporting has seemed a bit more sluggish than usual lately, but I never put any faith in current-day stats anyway.
3:57 pm on Feb 23, 2017 (gmt 0)

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Have you ever considered that it's just a case that nobody has clicked on any of your ads?
4:50 pm on Feb 23, 2017 (gmt 0)

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Reporting has seemed a bit more sluggish than usual lately, but I never put any faith in current-day stats anyway.


I hope you're right. You're giving me hope.

btw: is your site on SSL using https or just the usual http?
6:29 pm on Feb 23, 2017 (gmt 0)

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Have you ever considered that it's just a case that nobody has clicked on any of your ads?


Nope, they were simply tardy in comparison to my own logs etc, they caught up eventually.
6:50 pm on Feb 23, 2017 (gmt 0)

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btw: is your site on SSL using https or just the usual http?

Our site with AdSense ads is http:.
2:30 pm on Feb 24, 2017 (gmt 0)

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Are you guys registering clicks today?
2:36 pm on Feb 24, 2017 (gmt 0)

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Stats seem fine here.
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