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October 2016 AdSense Earnings & Observations

What has this month got in store for us?

     
10:25 am on Oct 2, 2016 (gmt 0)

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I might as well kick this month's thread of then.

Not a brilliant start to October, but it could be worse. Like I've said before, you just don't know where you stand these days with AdSense.

I don't even think there's any point in me making changes to my layout, I had a good September with my present layout.
1:08 am on Oct 20, 2016 (gmt 0)

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My RPMs have been normal for almost a week straight (knock on wood) and 13 of the last 14 days have been normal as well. Is everyone else basically back to normal at this point?
2:16 am on Oct 20, 2016 (gmt 0)

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What is normal RPM for US traffic?
5:16 am on Oct 20, 2016 (gmt 0)

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Depends on niche and audience. I have seen $0.01~$5.00
6:09 am on Oct 20, 2016 (gmt 0)

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I've been doing some tests, does having ads on a page in some instances mean less CPC?
7:18 am on Oct 20, 2016 (gmt 0)

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My site was crucified by the debate last night. Sigh.
9:21 am on Oct 20, 2016 (gmt 0)

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Something very strange happened yesterday regarding my earnings. I checked at about 10 PM and is nothing special going on. However, I checked about two or three hours later and they had literally multiplied by 13. I was almost into the third sector of £xx, which is good for my website. This morning am about £1 away which I wasn't expecting, I was expecting it to be all taken back. I just don't understand what's happened. I've included a screenshot to show you the impression RPM, and the page RPM, both of which are very high indeed.

Is there any way to identify exactly which ads on certain pages are earning the most money? I can see that the large amount of money I earn yesterday came from a 300 x 600 advert. However, I have one channel covering a few of these units, I haven't got one channel dedicated to one page.

http://i205.photobucket.com/albums/bb230/Oscarfishlover/Google-AdSense_zpscpal6m9s.jpg [s205.photobucket.com]
10:18 am on Oct 20, 2016 (gmt 0)

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Just gone into the ad review Centre and I can see that the majority of my ads have a medium (impressive score), with some of them high. This is the first time I've seen these readings.
12:33 pm on Oct 20, 2016 (gmt 0)

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@Ironside the best you can do as far as I know, is use Google Analytics, in the left side bar click on Behavior -> Publisher -> Publisher Pages. Then you can sort the report by clicks, or revenue and it will show you which pages had the most clicks or earned the most. By adding a secondary dimension you can get a more detailed info like, time or user location. This shows the pages but not the specific ads.

As for the ad-review center, if you click on the little opposing arrow icon in the bottom right, it will expand the ad-unit. Then in the left side bar you will see a graph that plots the number of impressions by day. I find that provides a lot more useful information than the impression score you mention. I find the interpretation of the score ambiguous.


@Mhf23 in theory yes, more ads should result in a lower CPC, since you are increasing supply and leaving demand constant. But this is just theory, and on the level a single website the result will be negligible. Generally speaking the benefit of adding more ads will far out weigh the theoretical drop in CPC. Of course, if you have very little content and a have a page that is already stuffed with ads, then the added ads will only result in a Panda penalty, or at a minimum a lousy user experience.
4:40 pm on Oct 20, 2016 (gmt 0)

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"What is normal RPM for US traffic?"

Depends on the page and time spent on the page, quite often. I have seen everything (long-term) from .20 to 40.00. Ironically, if your page provides great information with many useful external links, you may earn less. If you "trap" the user to be sticky (which we do not do) you may do much better as there are no external links for the user to click. Creating a page is an art and even an ethical decision in some cases in regards to ads.

Everyone likely has a different experience, but that is ours.
6:08 pm on Oct 20, 2016 (gmt 0)

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Even though I am based in the UK, my website as a.com and the majority of my visitors are from the US and Canada. I'm wondering whether advertisers set their ads to work much later in the evening, therefore I won't see much income before it's very late here in the UK. Also, I've had my 300 x 600 units in place for a few months now so I'm also wondering whether these have been maturing nicely and may be advertising have noticed them and because they are quite big, are taking advantage of the size.
2:13 pm on Oct 21, 2016 (gmt 0)

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Yesterday was the worst revenue day I had in a long time.
3:45 pm on Oct 25, 2016 (gmt 0)

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One thing I noticed on a non-responsive website with chrome browser you get an option at the bottom of the page "make page mobile friendly."

What this does is strip all adsense off the page. Only images and text shows. Similar to AMP pages.

Basically, a free ride for mobile users if your site is not mobile-friendly.
4:47 pm on Oct 25, 2016 (gmt 0)

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If your site is not mobile friendly then the chances are people will just bypass it as soon as they realise.
12:50 am on Oct 26, 2016 (gmt 0)

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If your site is not mobile friendly then the chances are people will just bypass it as soon as they realise.

Sure, if they're viewing your pages on phones. But let's not underestimate the size of the desktop/laptop/tablet audience, or the earning power of desktop/laptop/tablet traffic.
8:43 pm on Oct 26, 2016 (gmt 0)

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I'm concentrating on attracting desktop traffic to my websites now. Mobile traffic isn't worth nearly as much.
9:01 pm on Oct 26, 2016 (gmt 0)

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I agree that desktop traffic pays more money. I would love to go back to mostly desktop traffic, that's when my earnings are at their highest. However, how's you stop people from accessing your website from a mobile? Let's say your niche is Formula One motor racing. If someone wants to use their mobile phones access a site that is not much you can do about. And more people now use mobile phones to access the Internet, I can only see traffic from mobile getting higher each month..
10:22 pm on Oct 26, 2016 (gmt 0)

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I don't even want to comment about mobile transitioning now. If some people still refuse to see it they'll be taken out of this line of work or adsense program within the next 5 years or less. The only sites that should focus on desktop is on topics that absolutely require desktop. Like...photoshop, video editing, some form of programming, etc, something that you know the users are absolutely accessing the site with. And with the way things are going, that narrow range of topic is getting thinner and thinner. We are now having more powerful mobile devices and tablets now that can do some of those topics on the run.

Even some of the more CPU intensive calculation can potentially all run in the cloud at some point, that will remove desktop further down the line.

The pie is shifting, why someone want to stick to the smaller piece of pie is beyond me.

Everything else should be at minimum mobile responsive. With the design parameters that are suitable to mobile users. Mobile users require very different things than desktop.

The ad spend is going to shift at some point too. After all Advertisers get their act together to ensure that the mobile CTR's convert for their own #*$!ty site. Now mobile is still less than desktop, that is only because the advertisers behind those clicks are not up to speed yet.

The ad viewability on the mobile screen will at one point become a huge indicator and CPM pricing. This will be the trend of next 2 years. All the clues are there, and the technology is there to catch up.
10:52 am on Oct 27, 2016 (gmt 0)

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What this does is strip all adsense off the page. Only images and text shows. Similar to AMP pages.


AMP allows Adsense and other ads, so relying on Chrome to make a page mobile friendly would be shooting yourself in the foot?
11:32 am on Oct 27, 2016 (gmt 0)

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@Frank yeah actually you're quite right, never thought of it that way. Anybody wanting to follow tutorials is not going to do so a little mobile screen.
1:55 pm on Oct 27, 2016 (gmt 0)

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Where did Wednesday come from for me?

My best day of the year with a 396.25% over average day's earnings with 55% of it from a non-responsive, 18 years old, widget trade directory site with the majority of visitors from the USA.

Me? I know nothing and I haven't known that for very long!
2:36 pm on Oct 27, 2016 (gmt 0)

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@Red bar if only we could do this every day, life would be wonderful. It's funny how you can have one day where everything goes the right way, then the next day absolutely nothing happens.

My best performing ad is a non-responsive 300 x 600, has been for ages.
4:11 pm on Oct 27, 2016 (gmt 0)

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Is Google allowing the top earning websites in the world to display more than three units per page? I've just been looking on one page on Mashable.com and I counted 10 AdSense units going down the page, and I didn't even get to the bottom.
4:47 pm on Oct 27, 2016 (gmt 0)

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@Ironside
It's funny how you can have one day where everything goes the right way, then the next day absolutely nothing happens.

Why would that be funny? You have a wide variety of users (new, returning, foreign, interested, lost, etc...) accessing the web and your site everyday. Then you have an equally varied group of advertisers showing ads on your site. Why would you even expect everyday to be the same. I find outlier days, be it good or bad, to be a sign that everything in the universe is in its correct order, random order!

Is Google allowing the top earning websites in the world to display more than three units per page?

A few month ago adsense dropped it three ads per page policy. Any website can put more than three ads. Also, but no longer relevant, you could only put 3 Adsense ads per page, but you could include Media.net or other ad provider ads. Essentially you can stuff your page full of ads, without breaking any policies.

I think that new Adsense policy is actually more naunced in that they say that the ads must match the quantity of content. So now you could be in violation for having less then three ads.
This new policy makes things clear for mashables and similar sites with infinite scrolling. What constitutes a page when it scrolls inifinitely?
4:59 pm on Oct 27, 2016 (gmt 0)

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When I sent funny, I didn't mean ha ha funny. Strange is probably a better word to use. I had a £30 day last week which was due to what appeared to be one single click on a 300 x 600 unresponsive ad. Hasn't happened again.

Oh, I didn't realise you can have more than three AdSense per page. Thanks for enlightening me.
5:26 pm on Oct 27, 2016 (gmt 0)

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Essentially you can stuff your page full of ads, without breaking any policies.

If I recall right, that's not quite accurate.

You can have more than 3 ads, but the total ads can't over power the content.

A kind of vague standard, but ......
10:15 am on Oct 28, 2016 (gmt 0)

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October is already the worst month I've had in 10+ years with Adsense and that includes the past 12-14 months, which have been the worst since I started.

To be honest, I never liked Google's policies and I have not used Google for my own personal searching for five years. I use Bing, get rewards points and have bought lots of stuff off Amazon with the points converted to gift cards.

I have another ad company that is quickly catching up to Adsense in revenue terms and it requires no tweaking, no BS, no complex changes to my site for mobile, etc. Bottom line is the rest of the world is gaining on Google. I think they're in too many businesses (though their new phone looks pretty good... I have a flip phone and pay about $6 a month. Yeah I'm a dinosaur).

Anyhow, I'm probably going to move further away from Google as time goes on. Admittedly, my life has been a mess for the last ten years (both parents died, brother and sister no longer speak to me, I've moved three times, etc.) and I haven't focused on my web business as much as I should have, but the money kept flowing, so I'm grateful. But, when a simple CPM network produces double the revenue than Adsense (happened yesterday and has happened before), I am thinking it's time to move on, especially when Google's earnings topped estimates again. It's fine that Google makes money for their investors, but it seems to be coming at a cost, mostly from small publishers, i.e., they're keeping more for themselves.

Having been in business for more than 35 years, I realize that big players get better deals. Personally, I've never shared that concept. Back in the 80s, when I was in the newspaper business, I always told my ad reps to treat all advertisers the same, whether they spent $12 a week or $200. Strange as it may seem, the big money spenders always wanted better placement and many of them were loathe to pay in a timely manner or at all. I lost significant money by allowing big ads to run without payment. The small guys always paid promptly and were the most decent people.

Bigger may have been better back in the 50s and 60s, but there's much to be appreciated about smaller, faster, more agile, as are most small businesses. Ever get your car repaired? Compare the level of service and price difference between a Pep Boys repair and your local, friendly mechanic. I'll take my car to the local guy every day.

Sorry to go on so long about this but I think the internet is changing or, at least, needs to change. I'm tired of big corporations dictating everything. Small publishers never stood up against Google's one-sided policies and it's a shame because it allowed Google to become massive. And, if they decide to kick you out (did it to me for 1 12 years), there's little to no recourse. Big corporations, big government (see the EU for a prime example) work hand in hand (crony capitalism) and it's hollowed out the middle class. I grew up middle class (dad worked, mom stayed home in the 50s, 60s, 70s), but those days are long gone. I've struggled along just to be middle class, but, now that my life is about to return to some form of normal (disclaimer: I aspire to live off the grid and produce my own food from a garden and own energy (solar, wind) and I' part of the way there (5.7 acres)), I think I will be OK.

Last word: get the hell out of the cities. They're turning into war zones. Good luck to all and good riddance to big corporations like Google and big government (I live in NY state, the worst). Can't happen soon enough for me.
10:36 am on Oct 28, 2016 (gmt 0)

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To confirm, I just now switched over to the "new" Adsense (I actually like it, so maybe there's some hope) and saw that October 2016 revenue is 50% lower than October 2015. If this trend doesn't reverse soon, I'll not be adding Adsense to any new pages (and may remove ads from existing ones).

Just a quick note: When I was banned by Google (BS reasons, as usual), that 1 1/2 years were the best - by far - for my other ad networks. I actually made as much, if not more, without Google, using two CPM networks. When I got reinstated, I put google ads back on all my pages. Was that a dumb move, out of fear? I don't know, but looking back (it was 2011-12), maybe I had actually stumbled onto something (don't need Google) and didn't realize it.

As always, best wishes to everyone at WebmasterWorld. You people are the BEST!
6:21 am on Oct 29, 2016 (gmt 0)

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@ fearlessrick: Would you mind telling us what CPM network, "produces double the revenue than Adsense"? Thanks
7:25 am on Oct 29, 2016 (gmt 0)

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We have had a pretty decent October after that first horrendous week in the beginning of the month. The revenue stablized pretty quickly after. So far we're only down 4% from last year. 50% lower seems to be really bad. Did you make any changes during the year? Lost traffic? Etc? Something must have happened. Do you still have your nessie arrows? Not having them is an indication you get a lot of invalid clicks.
5:34 pm on Oct 29, 2016 (gmt 0)

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I got a site-level violation some time ago and out of curiosity I was wondering what would happen if I ever got another? Has anyone else ever gotten a site-level violation or know what would happen? Please let me know
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